Page 122 - Integrate ME PR REPORT - MAY 2024

AI advancements, integration driving Pro AV

industry up for discussion at Integrate Middle

East 2024

Story by Hatem Mohamed / Tariq Al Fahaam

• 15h • 2 min read

DUBAI, 22nd May, 2024 (WAM) -- The second edition of Integrate Middle

East (IME), a premier Pro Audio Visual and media technology exhibition,
concluded the IME Summit on day two with key discussions on AI integration and
advancements.

The summit, which featured 20+ global thought leaders, was part of the three-
day exhibition organised by the Dubai World Trade Centre (DWTC) and aimed to
create an essential learning and networking event for the whole Pro AV
integration value chain.

Discussions on how AI integration is transforming the Pro AV world addressed
topics including ‘The Role of AI in Music Production,’ ‘The Integration of AI and
Hybrid Pro AV into Immersive Storytelling,’ ‘Data Art, AI, and the Future of

Experiential Visual Content,’ and ‘The Future of AI in Workplace Design and Built
Environment.’

Thought leaders and industry experts reflected on the widespread growth of AI in

the Pro AV space and current industry trends that have seen the technology
makes a transformational impact on every workflow, process, and business.

Diving into the heart of innovation, the summit fostered enriching dialogues and

partnerships and spotlighted lucrative prospects for advancement across the
MENA region. With insights from Data Bridge Market Research, projections unveil
a compelling narrative: the Middle East Pro AV market is poised to surge at a
remarkable compound annual growth rate (CAGR) of 6.9%, soaring from USD
13,432.93 million in 2022 to USD 22,705.90 million by 2030. This forecast

underscores a profound opportunity for exponential market expansion.

https://www.msn.com/en-ae/news/other/ai-advancements-integration-driving-pro-av-industry-up-
for-discussion-at-integrate-middle-east-2024/ar-BB1mRygI