Page 119 - Integrate ME PR REPORT - MAY 2024

5/23/24, 11:54 AM PRESSR: AI advancements and integration driving Pro AV industry up for discussion at IME Summit on day two of Integrate Midd…
Interspersed with live musical performances, the Summit featured panel

discussions, key notes and fireside chats, with sessions such as ‘The Art and
Science of Projector Mapping,’ ‘The Future of Workplace Design,’ ‘Leveraging

Audio Technology,’ ‘Signage for Smart Cities,’ ‘The Power of Digital Out-of-

Home (OOH) in the Modern Marketing Mix,’ and ‘Safe Rigging Methods and

Installations in the Entertainment Sector.’

Pierre Carnet, Managing Director of MassiveMusic, moderated a panel

discussion titled ‘The Role of AI in Music Production for Entertainment’ featuring
speakers including Onur Aydin, Senior Business Development Manager of Warner

Music MENA, Alex Mubert, CEO of Mubert, and Charles El Soueidi, Co-Founder

and Managing Partner of MORE, UAE. The insightful conversation delved into the

potential of AI in the development of generative music field and its implications

on creators and brands. It also shed light on the possibilities of leveraging

generative music as a key tool for strengthening brand reputation and efficient
communication.

Diving into the heart of innovation, the summit fostered enriching dialogues and

partnerships and spotlighted lucrative prospects for advancement across the

MENA region. With insights from Data Bridge Market Research*, projections

unveil a compelling narrative: the Middle East Pro AV market is poised to surge

at a remarkable compound annual growth rate (CAGR) of 6.9%, soaring from
USD 13,432.93 million in 2022 to USD 22,705.90 million by 2030. This forecast

underscores a profound opportunity for exponential market expansion.

Mark Peterson, Senior Principal - Shen Milsom & Wilke, said: “The IME Summit

provided an incredible chance to learn more about the revolutionary potential

of Pro AV in the Middle East Market. This was a great opportunity for me to

present and discuss the potential of AI to transform not just our workspaces,

but also the way we interact, innovate and remain ahead of the curve.

“As we stand at the verge of a new era in workplaces, our latest generation of

design tools prove to be key facilitators of this transition by seamlessly

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