Page 115 - Integrate ME PR REPORT - MAY 2024

5/23/24, 11:54 AM Latest News

AI advancements and integration driving Pro AV

industry up for discussion at IME Summit on day

two of Integrate Middle East 2024

23/05/2024

• Summit talks about novel AI integration and reveals innovative products and services driving growth in the
Pro AV sector

• Middle East Pro AV Market is projected to expand to USD 22,705.90 million by 2030

Dubai, May 22, 2024: The second edition of Integrate Middle East (IME), the premier Pro Audio Visual and

media technology exhibition, concluded the IME Summit on day two with key discussions on AI integration
and advancements. The summit, which featured 20+ global thought leaders, was part of the three-day

exhibition organised by the Dubai World Trade Centre (DWTC) and aimed to create an essential learning and
networking event for the whole Pro AV integration value chain.

Discussions on how AI integration is transforming the Pro AV world addressed topics including ‘The Role of

AI in Music Production,’ ‘The Integration of AI and Hybrid Pro AV into Immersive Storytelling,’ ‘Data Art, AI,
and the Future of Experiential Visual Content,’ and ‘The Future of AI in Workplace Design and Built
Environment.’

Thought leaders and industry experts reflected on the widespread growth of AI in the Pro AV space and

current industry trends that have seen the technology makes a transformational impact on every workflow,
process, and business.

Interspersed with live musical performances, the Summit featured panel discussions, key notes and fireside

chats, with sessions such as ‘The Art and Science of Projector Mapping,’ ‘The Future of Workplace Design,’
‘Leveraging Audio Technology,’ ‘Signage for Smart Cities,’ ‘The Power of Digital Out-of-Home (OOH) in the
Modern Marketing Mix,’ and ‘Safe Rigging Methods and Installations in the Entertainment Sector.’

Pierre Carnet, Managing Director of MassiveMusic, moderated a panel discussion titled ‘The Role of AI in
Music Production for Entertainment’ featuring speakers including Onur Aydin, Senior Business Development

Manager of Warner Music MENA, Alex Mubert, CEO of Mubert, and Charles El Soueidi, Co-Founder and
Managing Partner of MORE, UAE. The insightful conversation delved into the potential of AI in the

development of generative music field and its implications on creators and brands. It also shed light on the
possibilities of leveraging generative music as a key tool for strengthening brand reputation and efficient

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