Page 118 - Integrate ME PR REPORT - MAY 2024

5/23/24, 11:54 AM PRESSR: AI advancements and integration driving Pro AV industry up for discussion at IME Summit on day two of Integrate Midd…
PRESSR: AI advancements and

integration driving Pro AV

industry up for discussion at

IME Summit on day two of

Integrate Middle East 2024

May 22, 202416:26 GMT+4

Middle East Pro AV Market is projected to expand to USD 22,705.90 million by

2030

Dubai: The second edition of Integrate Middle East (IME), the premier Pro Audio

Visual and media technology exhibition, concluded the IME Summit on day two

with key discussions on AI integration and advancements. The summit, which
featured 20+ global thought leaders, was part of the three-day exhibition

organised by the Dubai World Trade Centre (DWTC) and aimed to create an

essential learning and networking event for the whole Pro AV integration value

chain.

Discussions on how AI integration is transforming the Pro AV world addressed

topics including ‘The Role of AI in Music Production,’ ‘The Integration of AI and

Hybrid Pro AV into Immersive Storytelling,’ ‘Data Art, AI, and the Future of
Experiential Visual Content,’ and ‘The Future of AI in Workplace Design and

Built Environment.’

Thought leaders and industry experts reflected on the widespread growth of AI

in the Pro AV space and current industry trends that have seen the technology

makes a transformational impact on every workflow, process, and business.

https://www.tradingview.com/news/reuters.com,2024-05-22:newsml_ZawbVWCX2:0-pressr-ai-advancements-and-integration-driving-pro-av-industry-… 1/4