Page 113 - Integrate ME PR REPORT - MAY 2024

5/23/24, 11:53 AM AI advancements and integration driving Pro AV industry up for discussion at IME Summit - Middle East News 247
AI in the development of generative music field and its implications on creators and brands. It also shed light
on the possibilities of leveraging generative music as a key tool for strengthening brand reputation and

efficient communication.

Diving into the heart of innovation, the summit fostered enriching dialogues and partnerships and spotlighted

lucrative prospects for advancement across the MENA region. With insights from Data Bridge Market
Research*, projections unveil a compelling narrative: the Middle East Pro AV market is poised to surge at a
remarkable compound annual growth rate (CAGR) of 6.9%, soaring from USD 13,432.93 million in 2022 to

USD 22,705.90 million by 2030. This forecast underscores a profound opportunity for exponential market
expansion.

Mark Peterson, Senior Principal – Shen Milsom & Wilke, said: “The IME Summit provided an incredible
chance to learn more about the revolutionary potential of Pro AV in the Middle East Market. This was a great
opportunity for me to present and discuss the potential of AI to transform not just our workspaces, but also

the way we interact, innovate and remain ahead of the curve.

“As we stand at the verge of a new era in workplaces, our latest generation of design tools prove to be key
facilitators of this transition by seamlessly integrating audiovisual requirements into BIM 360 modelling,
ensuring accuracy and efficiency. With AI driving the change, we aim to offering guiding and innovative

solutions to make the places we work, play and live not just functional but dynamic, safe and inviting, while
looking ahead to the future.”

Once again co-located with long-running show CABSAT, Integrate ME 2024 further amplified its impact and
global standing by showcasing state-of-the-art Pro AV technology solutions such as digital signage,
command and control room models, and innovations for entertainment, live events and smart buildings.

Domien De Witte, VP Product at Barco, commented, “Integrate Middle East 2024 holds particular
significance for our Entertainment division, as we unveil a triple product launch that embodies our vision for a

new future. We are presenting the new I600, which transforms your immersive experiences with Barco’s
newest single-chip projection platform. The I600 is built to provide outstanding colour fidelity, high resolution,

and a long lifespan – all housed into a smaller, lighter unit that can be operated by one person.”

“Attendees will also be introduced to the new Barco QDX, which, along with this generation of our flagship

projection platform, expands our projection quality even more, raising the bar for visual experiences. While
the impact of your projection significantly increases, we lowered the TCO, reduced energy consumption, and
further dropped the weight for an improved user experience.

“Finally, our EventMaster image processing family is expanding with the new Encore3. With the help of
Barco’s latest image processing platform, Pro AV professionals covering live events can now enhance the

experience with greater speed and power. More canvas space, increased system resources through simple
linking, and sophisticated layer transitions during runtime all fit into a single, robust solution with an intuitive
user interface, promising complete reliability for users,” De Witte added.

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