Page 109 - Integrate ME PR REPORT - MAY 2024

5/23/24, 11:53 AM AI advancements and integration driving Pro AV industry up for discussion at IME Summit on day two of Integrate Middle East 20…
AI advancements and integration

driving Pro AV industry up for

discussion at IME Summit on day two

of Integrate Middle East 2024

May 22, 2024 7

Summit talks about novel AI integration and reveals innovative products and services
driving growth in the Pro AV sector

Middle East Pro AV Market is projected to expand to USD 22,705.90 million by 2030.

The second edition of Integrate Middle East (IME), the premier Pro Audio Visual and media

technology exhibition, concluded the IME Summit on day two with key discussions on AI
integration and advancements. The summit, which featured 20+ global thought leaders, was

part of the three-day exhibition organised by the Dubai World Trade Centre (DWTC) and aimed
to create an essential learning and networking event for the whole Pro AV integration value

chain.

Discussions on how AI integration is transforming the Pro AV world addressed topics including
‘The Role of AI in Music Production,’ ‘The Integration of AI and Hybrid Pro AV into Immersive
Storytelling,’ ‘Data Art, AI, and the Future of Experiential Visual Content,’ and ‘The Future of AI

in Workplace Design and Built Environment.’

Thought leaders and industry experts reflected on the widespread growth of AI in the Pro AV
space and current industry trends that have seen the technology makes a transformational

impact on every workflow, process, and business.

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