Page 106 - Integrate ME PR REPORT - MAY 2024

5/23/24, 11:53 AM AI advancements and integration driving Pro AV industry up for discussion at IME Summit on day two of Integrate Middle East 2024

Once again co-located with long-running show CABSAT, Integrate ME 2024 further amplified its impact

and global standing by showcasing state-of-the-art Pro AV technology solutions such as digital signage,
command and control room models, and innovations for entertainment, live events and smart buildings.

Domien De Witte, VP Product at Barco, commented, “Integrate Middle East 2024 holds particular
significance for our Entertainment division, as we unveil a triple product launch that embodies our vision
for a new future. We are presenting the new I600, which transforms your immersive experiences with

Barco's newest single-chip projection platform. The I600 is built to provide outstanding colour fidelity,
high resolution, and a long lifespan – all housed into a smaller, lighter unit that can be operated by one
person.”

“Attendees will also be introduced to the new Barco QDX, which, along with this generation of our

flagship projection platform, expands our projection quality even more, raising the bar for visual
experiences. While the impact of your projection significantly increases, we lowered the TCO, reduced
energy consumption, and further dropped the weight for an improved user experience.

“Finally, our EventMaster image processing family is expanding with the new Encore3. With the help of

Barco's latest image processing platform, Pro AV professionals covering live events can now enhance
the experience with greater speed and power. More canvas space, increased system resources through
simple linking, and sophisticated layer transitions during runtime all fit into a single, robust solution with
an intuitive user interface, promising complete reliability for users,” De Witte added.

New for 2024, it presented an exclusive Brand Ambassador programme, which recognised exceptional

business leaders. This eminent panel of experts - including Daria Prodaevich, Director, Theatre of Digital
Art UAE, Tamas Vaspori, Managing Director, Maxin10Sity, and Bob Snyder, Editor-in-Chief at Channel
Media Europe - helped to strengthen the evolving industry, initiate high-level discussions, and establish

the region as a popular media and entertainment hub.

When it concludes on May 23, Integrate Middle East 2024 is anticipated to have drawn remarkable
outcomes in propelling the progress of the Pro AV and media sector, with AI integration emerging as a
key facilitator of innovation. Additionally, the event is expected to have welcomed 10,000 visitors, and
250-plus exhibiting companies from 75 countries.

-Ends-

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