Page 101 - Integrate ME PR REPORT - MAY 2024

Interspersed with live musical performances, the Summit featured panel discussions, key
notes and fireside chats, with sessions such as ‘The Art and Science of Projector Mapping,’
‘The Future of Workplace Design,’ ‘Leveraging Audio Technology,’ ‘Signage for Smart Cities,’
‘The Power of Digital Out-of-Home (OOH) in the Modern Marketing Mix,’ and ‘Safe Rigging
Methods and Installations in the Entertainment Sector.’

Pierre Carnet, Managing Director of MassiveMusic, moderated a panel discussion titled
‘The Role of AI in Music Production for Entertainment’ featuring speakers including Onur
Aydin, Senior Business Development Manager of Warner Music MENA, Alex
Mubert, CEO of Mubert, and Charles El Soueidi, Co-Founder and Managing Partner of
MORE, UAE. The insightful conversation delved into the potential of AI in the development
of generative music field and its implications on creators and brands. It also shed light on
the possibilities of leveraging generative music as a key tool for strengthening brand
reputation and efficient communication.

Diving into the heart of innovation, the summit fostered enriching dialogues and
partnerships and spotlighted lucrative prospects for advancement across the MENA region.
With insights from Data Bridge Market Research*, projections unveil a compelling
narrative: the Middle East Pro AV market is poised to surge at a remarkable compound
annual growth rate (CAGR) of 6.9%, soaring from USD 13,432.93 million in 2022 to USD
22,705.90 million by 2030. This forecast underscores a profound opportunity for
exponential market expansion.

Mark Peterson, Senior Principal – Shen Milsom & Wilke, said: “The IME Summit
provided an incredible chance to learn more about the revolutionary potential of Pro AV in
the Middle East Market. This was a great opportunity for me to present and discuss the
potential of AI to transform not just our workspaces, but also the way we interact, innovate
and remain ahead of the curve.

“As we stand at the verge of a new era in workplaces, our latest generation of design tools
prove to be key facilitators of this transition by seamlessly integrating audiovisual
requirements into BIM 360 modelling, ensuring accuracy and efficiency. With AI driving the
change, we aim to offering guiding and innovative solutions to make the places we work,
play and live not just functional but dynamic, safe and inviting, while looking ahead to the
future.”

Once again co-located with long-running show CABSAT, Integrate ME 2024 further
amplified its impact and global standing by showcasing state-of-the-art Pro AV technology
solutions such as digital signage, command and control room models, and innovations for
entertainment, live events and smart buildings.

Domien De Witte, VP Product at Barco, commented, “Integrate Middle East 2024 holds
particular significance for our Entertainment division, as we unveil a triple product launch

https://teletimesinternational.com/2024/cabsat-2024-30th-edition/