Page 103 - Integrate ME PR REPORT - MAY 2024

5/23/24, 11:53 AM AI advancements, integration driving Pro AV industry up for discussion at Integrate Middle East 2024 | Emirates News Agency

AI advancements, integration driving Pro AV industry up for discussion at Integrate Middle East 2024
Wednesday, May 22, 2024 8:15 PM2 minutes Reading

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Summary A+

DUBAI, 22nd May, 2024 (WAM) -- The second edition of Integrate Middle East (IME), a premier Pro Audio Visual and media technology exhibition, concluded the IME
Summit on day two with key discussions on AI integration and advancements.
The summit, which featured 20+ global thought leaders, was part of the three-day exhibition organised by the Dubai World Trade Centre (DWTC) and aimed to create an
essential learning and networking event for the whole Pro AV integration value chain.
Discussions on how AI integration is transforming the Pro AV world addressed topics including ‘The Role of AI in Music Production,’ ‘The Integration of AI and Hybrid Pro
AV into Immersive Storytelling,’ ‘Data Art, AI, and the Future of Experiential Visual Content,’ and ‘The Future of AI in Workplace Design and Built Environment.’
Thought leaders and industry experts reflected on the widespread growth of AI in the Pro AV space and current industry trends that have seen the technology makes a
transformational impact on every workflow, process, and business.
Diving into the heart of innovation, the summit fostered enriching dialogues and partnerships and spotlighted lucrative prospects for advancement across the MENA
region. With insights from Data Bridge Market Research, projections unveil a compelling narrative: the Middle East Pro AV market is poised to surge at a remarkable
compound annual growth rate (CAGR) of 6.9%, soaring from USD 13,432.93 million in 2022 to USD 22,705.90 million by 2030. This forecast underscores a profound
opportunity for exponential market expansion.
Once again co-located with long-running show CABSAT, Integrate ME 2024 further amplified its impact and global standing by showcasing state-of-the-art Pro AV
technology solutions such as digital signage, command and control room models, and innovations for entertainment, live events and smart buildings.
New for 2024, it presented an exclusive Brand Ambassador programme, which recognised exceptional business leaders. This eminent panel of experts helped to
strengthen the evolving industry, initiate high-level discussions, and establish the region as a popular media and entertainment hub.
When it concludes on May 23, Integrate Middle East 2024 is anticipated to have drawn remarkable outcomes in propelling the progress of the Pro AV and media sector,
with AI integration emerging as a key facilitator of innovation. Additionally, the event is expected to have welcomed 10,000 visitors, and 250-plus exhibiting companies
from 75 countries.

Hatem Mohamed / Tariq Al Fahaam

https://www.wam.ae/en/article/b3a4r1v-advancements-integration-driving-pro-industry-for 1/2