Page 98 - Integrate ME PR REPORT - MAY 2024

5/24/24, 11:51 AM Second edition of Integrate Middle East concludes
Shure UAE, MORE UAE, Warner Music MENA, MassiveMusic, and Mubert Inc., among
others.

The speakers led pertinent discussions centred around diverse topics such as the

future potential of mixed realities, AI in-built environment, AI integration in music and
virtualisation, the future of workplace design, digital signage, power of Digital Out-of-

Home (DOOH), projector mapping, digital installation, and advanced Pro AV innovation.

This gave visitors the unique opportunity to learn about relevant trends directly from
industry experts.

Paul Hadfield, Sales Director of Area Four Industries Middle East - Provision AVL

General Trading LLC, said, "Over the years, the Middle East's Pro AV market has
undergone rapid growth, with an increasing demand for premium Pro AV technologies

in the broadcast and entertainment sector. In light of the evolving market conditions, we

have addressed the audience on 'Safe Rigging Methods and Installation in the
Entertainment Sector', which highlights key safety protocols and practices for rigging

structures in our industry. Aligned with our company's vision, we were excited to
provide valuable insights on the challenges and transformation of the region's

broadcast and entertainment sector, and ultimately helping to create a safer working

environment for us all."
Su Piow Ko, Vice President of AET Display Limited, said, "Our participation at Integrate

ME 2024 allowed us to showcase our state-of-the-art Micro Mavel--NX COB Series,

which is of a standard cabinet size and boasts a 16:9 aspect ratio for enhanced clarity.
Visitors were also able to have a practical, hands-on experience of our innovative 138

all-in-one display solution, which is a powerful tool for both broadcasters and
audiences. By synergising semiconductor materials, cutting-edge core chips,

illuminating light sources, high-density carrier boards, intricate driver IC, and nuanced

image processing, we offer services across R&D, production, and sales of Mini and
Micro LED technology to our clients."

Integrate Middle East 2024 provided exhibitors an avenue to showcase innovative

offerings in digital signage, command and control rooms, and live event solutions. The
cutting-edge innovations offered a glimpse into the future of the Pro AV industry,

bolstered by advanced technologies that cater to diverse business needs. The event

served as a point of convergence for thought-provoking ideas, collaborations and
opportunities while underscoring the role of Pro AV technology in facilitating immersive

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