Page 93 - Integrate ME PR REPORT - MAY 2024

5/24/24, 11:50 AM World News | Second Edition of Integrate Middle East Concludes | LatestLY

The summit boasted an exemplary array of speakers from leading brands such as HL

Group UAE, Theatre of Digital Art, JLL Technologies, Epson, Nuevo Design UAE, Oasis

Enterprises LLC, Channel Media Europe, FinesseTech IT Solutions, Elevision Media,

Shure UAE, MORE UAE, Warner Music MENA, MassiveMusic, and Mubert Inc., among

others.

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Ties.

The speakers led pertinent discussions centred around diverse topics such as the future

potential of mixed realities, AI in-built environment, AI integration in music and

virtualisation, the future of workplace design, digital signage, power of Digital Out-of-Home

(DOOH), projector mapping, digital installation, and advanced Pro AV innovation. This gave

visitors the unique opportunity to learn about relevant trends directly from industry experts.

Paul Hadfield, Sales Director of Area Four Industries Middle East - Provision AVL General

Trading LLC, said, "Over the years, the Middle East's Pro AV market has undergone rapid

growth, with an increasing demand for premium Pro AV technologies in the broadcast and

entertainment sector. In light of the evolving market conditions, we have addressed the

audience on 'Safe Rigging Methods and Installation in the Entertainment Sector', which

highlights key safety protocols and practices for rigging structures in our industry. Aligned

with our company's vision, we were excited to provide valuable insights on the challenges

and transformation of the region's broadcast and entertainment sector, and ultimately

helping to create a safer working environment for us all."

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