Page 90 - Integrate ME PR REPORT - MAY 2024

5/24/24, 11:50 AM Second edition of Integrate Middle East concludes
The speakers led pertinent discussions centred around diverse topics such as the future

potential of mixed realities, AI in-built environment, AI integration in music and

virtualisation, the future of workplace design, digital signage, power of Digital Out-of-

Home (DOOH), projector mapping, digital installation, and advanced Pro AV

innovation. This gave visitors the unique opportunity to learn about relevant trends

directly from industry experts. Paul Hadfield, Sales Director of Area Four Industries

Middle East - Provision AVL General Trading LLC, said, "Over the years, the Middle

East's Pro AV market has undergone rapid growth, with an increasing demand for

premium Pro AV technologies in the broadcast and entertainment sector. In light of the

evolving market conditions, we have addressed the audience on 'Safe Rigging Methods

and Installation in the Entertainment Sector', which highlights key safety protocols and

practices for rigging structures in our industry. Aligned with our company's vision, we

were excited to provide valuable insights on the challenges and transformation of the

region's broadcast and entertainment sector, and ultimately helping to create a safer

working environment for us all."

Su Piow Ko, Vice President of AET Display Limited, said, "Our participation at

Integrate ME 2024 allowed us to showcase our state-of-the-art Micro Mavel--NX COB

Series, which is of a standard cabinet size and boasts a 16:9 aspect ratio for enhanced

clarity. Visitors were also able to have a practical, hands-on experience of our

innovative 138 all-in-one display solution, which is a powerful tool for both

broadcasters and audiences. By synergising semiconductor materials, cutting-edge core

chips, illuminating light sources, high-density carrier boards, intricate driver IC, and

nuanced image processing, we offer services across R&D, production, and sales of Mini

and Micro LED technology to our clients." Integrate Middle East 2024 provided

exhibitors an avenue to showcase innovative offerings in digital signage, command and

control rooms, and live event solutions. The cutting-edge innovations offered a glimpse

into the future of the Pro AV industry, bolstered by advanced technologies that cater to

diverse business needs. The event served as a point of convergence for thought-
provoking ideas, collaborations and opportunities while underscoring the role of Pro AV

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