Page 90 - Integrate ME PR REPORT - MAY 2024
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5/24/24, 11:50 AM                               Second edition of Integrate Middle East concludes
        The speakers led pertinent discussions centred around diverse topics such as the future

        potential of mixed realities, AI in-built environment, AI integration in music and

        virtualisation, the future of workplace design, digital signage, power of Digital Out-of-

        Home (DOOH), projector mapping, digital installation, and advanced Pro AV

        innovation. This gave visitors the unique opportunity to learn about relevant trends

        directly from industry experts. Paul Hadfield, Sales Director of Area Four Industries

        Middle East - Provision AVL General Trading LLC, said, "Over the years, the Middle

        East's Pro AV market has undergone rapid growth, with an increasing demand for

        premium Pro AV technologies in the broadcast and entertainment sector. In light of the

        evolving market conditions, we have addressed the audience on 'Safe Rigging Methods

        and Installation in the Entertainment Sector', which highlights key safety protocols and

        practices for rigging structures in our industry. Aligned with our company's vision, we

        were excited to provide valuable insights on the challenges and transformation of the

        region's broadcast and entertainment sector, and ultimately helping to create a safer

        working environment for us all."





        Su Piow Ko, Vice President of AET Display Limited, said, "Our participation at

        Integrate ME 2024 allowed us to showcase our state-of-the-art Micro Mavel--NX COB

        Series, which is of a standard cabinet size and boasts a 16:9 aspect ratio for enhanced

        clarity. Visitors were also able to have a practical, hands-on experience of our

        innovative 138 all-in-one display solution, which is a powerful tool for both

        broadcasters and audiences. By synergising semiconductor materials, cutting-edge core

        chips, illuminating light sources, high-density carrier boards, intricate driver IC, and

        nuanced image processing, we offer services across R&D, production, and sales of Mini

        and Micro LED technology to our clients." Integrate Middle East 2024 provided

        exhibitors an avenue to showcase innovative offerings in digital signage, command and

        control rooms, and live event solutions. The cutting-edge innovations offered a glimpse

        into the future of the Pro AV industry, bolstered by advanced technologies that cater to


        diverse business needs. The event served as a point of convergence for thought-
        provoking ideas, collaborations and opportunities while underscoring the role of Pro AV


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