Page 95 - Integrate ME PR REPORT - MAY 2024

5/24/24, 11:51 AM Second edition of Integrate Middle East concludes | Welcome to Mantra
Second edition of Integrate Middle East

concludes

by ANI May 23, 2024 World

Dubai [UAE], May 23 (ANI/WAM): Integrate Middle East, the flagship event convening technology leaders and integrated
solution buyers across diverse industries, successfully concluded after three eventful days marked by groundbreaking innovation
and collaboration.
Co-located with CABSAT 2024, the event’s success underscores the growing prominence of the Pro AV technology industry
within the MENA region.
The event hosted over 10,000 visitors from more than 75 nations, as well as 250+ exhibitors who showcased their cutting-edge
products and services, making it an ideal platform for networking.
The summit boasted an exemplary array of speakers from leading brands such as HL Group UAE, Theatre of Digital Art, JLL
Technologies, Epson, Nuevo Design UAE, Oasis Enterprises LLC, Channel Media Europe, FinesseTech IT Solutions, Elevision
Media, Shure UAE, MORE UAE, Warner Music MENA, MassiveMusic, and Mubert Inc., among others.
The speakers led pertinent discussions centred around diverse topics such as the future potential of mixed realities, AI in-built
environment, AI integration in music and virtualisation, the future of workplace design, digital signage, power of Digital Out-of-
Home (DOOH), projector mapping, digital installation, and advanced Pro AV innovation. This gave visitors the unique
opportunity to learn about relevant trends directly from industry experts.
Paul Hadfield, Sales Director of Area Four Industries Middle East – Provision AVL General Trading LLC, said, “Over the years,
the Middle East’s Pro AV market has undergone rapid growth, with an increasing demand for premium Pro AV technologies in
the broadcast and entertainment sector. In light of the evolving market conditions, we have addressed the audience on ‘Safe
Rigging Methods and Installation in the Entertainment Sector’, which highlights key safety protocols and practices for rigging
structures in our industry. Aligned with our company’s vision, we were excited to provide valuable insights on the challenges and
transformation of the region’s broadcast and entertainment sector, and ultimately helping to create a safer working environment
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