Page 111 - Integrate ME PR REPORT - MAY 2024

5/23/24, 11:53 AM AI advancements and integration driving Pro AV industry up for discussion at IME Summit on day two of Integrate Middle East 20…
Domien De Witte, VP Product at Barco, commented, “Integrate Middle East 2024 holds
particular significance for our Entertainment division, as we unveil a triple product launch that

embodies our vision for a new future. We are presenting the new I600, which transforms your
immersive experiences with Barco’s newest single-chip projection platform. The I600 is built to

provide outstanding colour fidelity, high resolution, and a long lifespan – all housed into a
smaller, lighter unit that can be operated by one person.”

“Attendees will also be introduced to the new Barco QDX, which, along with this generation of
our flagship projection platform, expands our projection quality even more, raising the bar for

visual experiences. While the impact of your projection significantly increases, we lowered the
TCO, reduced energy consumption, and further dropped the weight for an improved user

experience.

“Finally, our EventMaster image processing family is expanding with the new Encore3. With the
help of Barco’s latest image processing platform, Pro AV professionals covering live events can
now enhance the experience with greater speed and power. More canvas space, increased

system resources through simple linking, and sophisticated layer transitions during runtime all
fit into a single, robust solution with an intuitive user interface, promising complete reliability

for users,” De Witte added.

New for 2024, it presented an exclusive Brand Ambassador programme, which recognised
exceptional business leaders. This eminent panel of experts – including Daria Prodaevich,

Director, Theatre of Digital Art UAE, Tamas Vaspori, Managing Director, Maxin10Sity, and Bob
Snyder, Editor-in-Chief at Channel Media Europe – helped to strengthen the evolving industry,
initiate high-level discussions, and establish the region as a popular media and entertainment

hub.

When it concludes on May 23, Integrate Middle East 2024 is anticipated to have drawn
remarkable outcomes in propelling the progress of the Pro AV and media sector, with AI

integration emerging as a key facilitator of innovation. Additionally, the event is expected to
have welcomed 10,000 visitors, and 250-plus exhibiting companies from 75 countries.

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