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5/23/24, 11:53 AM AI advancements and integration driving Pro AV industry up for discussion at IME Summit - Middle East News 247

AI advancements and integration driving Pro AV

industry up for discussion at IME Summit

By Middle East News 247 May 22, 2024

The second edition ofIntegrate Middle East (IME), the premier Pro Audio Visual and media technology
exhibition, concluded the IME Summit on day two with key discussions on AI integration and advancements.

The summit, which featured 20+ global thought leaders, was part of the three-day exhibition organised by the
Dubai World Trade Centre (DWTC) and aimed to create an essential learning and networking event for the
whole Pro AV integration value chain.

Discussions on how AI integration is transforming the Pro AV world addressed topics including ‘The Role of
AI in Music Production,’ ‘The Integration of AI and Hybrid Pro AV into Immersive Storytelling,’ ‘Data Art, AI,

and the Future of Experiential Visual Content,’ and ‘The Future of AI in Workplace Design and Built
Environment.’

Thought leaders and industry experts reflected on the widespread growth of AI in the Pro AV space and
current industry trends that have seen the technology makes a transformational impact on every workflow,

process, and business.

Interspersed with live musical performances, the Summit featured panel discussions, key notes and fireside

chats, with sessions such as ‘The Art and Science of Projector Mapping,’ ‘The Future of Workplace Design,’
‘Leveraging Audio Technology,’ ‘Signage for Smart Cities,’ ‘The Power of Digital Out-of-Home (OOH) in the

Modern Marketing Mix,’ and ‘Safe Rigging Methods and Installations in the Entertainment Sector.’

Pierre Carnet, Managing Director of MassiveMusic, moderated a panel discussion titled ‘The Role of AI in

Music Production for Entertainment’ featuring speakers including Onur Aydin, Senior Business
Development Manager of Warner Music MENA, Alex Mubert, CEO of Mubert, and Charles El Soueidi,
Co-Founder and Managing Partner of MORE, UAE. The insightful conversation delved into the potential of

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