Page 14 - Integrate ME PR REPORT - MAY 2024

Press Release

Second edition of Integrate Middle East concludes after three days

of Pro AV innovation with over 10,000 visitors

UAE, 23 May 2024: Integrate Middle East, the flagship event convening technology leaders and
integrated solution buyers across diverse industries, successfully concluded after three eventful

days marked by groundbreaking innovation and collaboration. Co-located with CABSAT 2024,

the event’s success underscores the growing prominence of the Pro AV technology industry within
the MENA region.

The event hosted over 10,000 visitors from more than 75 nations, as well as 250+ exhibitors who

showcased their cutting-edge products and services, making it an ideal platform for networking.
The summit boasted an exemplary array of speakers from leading brands such as HL Group UAE,

Theatre of Digital Art, JLL Technologies, Epson, Nuevo Design UAE, Oasis Enterprises LLC,

Channel Media Europe, FinesseTech IT Solutions, Elevision Media, Shure UAE, MORE UAE,
Warner Music MENA, MassiveMusic, and Mubert Inc., among others.

The speakers led pertinent discussions centred around diverse topics such as the future potential

of mixed realities, AI in built environment, AI integration in music and virtualisation, the future of
workplace design, digital signage, power of Digital Out-of-Home (DOOH), projector mapping,

digital installation, and advanced Pro AV innovation. This gave visitors the unique opportunity to

learn about relevant trends directly from industry experts.

Paul Hadfield, Sales Director of Area Four Industries Middle East - Provision AVL General

Trading LLC, said: “Over the years, the Middle East’s Pro AV market has undergone rapid
growth, with an increasing demand for premium Pro AV technologies in the broadcast and

entertainment sector. In light of the evolving market conditions, we have addressed the audience
on ‘Safe Rigging Methods and Installation in the Entertainment Sector’, which highlights key