Page 17 - Integrate ME PR REPORT - MAY 2024

Press Release

AI advancements and integration driving Pro AV industry up for

discussion at IME Summit on day two of Integrate Middle East

2024

• Summit talks about novel AI integration and reveals innovative products and services

driving growth in the Pro AV sector
• Middle East Pro AV Market is projected to expand to USD 22,705.90 million by 2030

Dubai, May 22, 2024: The second edition of Integrate Middle East (IME), the premier Pro

Audio Visual and media technology exhibition, concluded the IME Summit on day two with
key discussions on AI integration and advancements. The summit, which featured 20+ global

thought leaders, was part of the three-day exhibition organised by the Dubai World Trade

Centre (DWTC) and aimed to create an essential learning and networking event for the whole
Pro AV integration value chain.

Discussions on how AI integration is transforming the Pro AV world addressed topics

including ‘The Role of AI in Music Production,’ ‘The Integration of AI and Hybrid Pro AV

into Immersive Storytelling,’ ‘Data Art, AI, and the Future of Experiential Visual Content,’
and ‘The Future of AI in Workplace Design and Built Environment.’

Thought leaders and industry experts reflected on the widespread growth of AI in the Pro AV

space and current industry trends that have seen the technology makes a transformational
impact on every workflow, process, and business.

Interspersed with live musical performances, the Summit featured panel discussions, key notes
and fireside chats, with sessions such as ‘The Art and Science of Projector Mapping,’ ‘The

Future of Workplace Design,’ ‘Leveraging Audio Technology,’ ‘Signage for Smart Cities,’
‘The Power of Digital Out-of-Home (OOH) in the Modern Marketing Mix,’ and ‘Safe Rigging

Methods and Installations in the Entertainment Sector.’