Page 19 - Integrate ME PR REPORT - MAY 2024

embodies our vision for a new future. We are presenting the new I600, which transforms your

immersive experiences with Barco's newest single-chip projection platform. The I600 is built

to provide outstanding colour fidelity, high resolution, and a long lifespan – all housed into a
smaller, lighter unit that can be operated by one person.”

“Attendees will also be introduced to the new Barco QDX, which, along with this generation

of our flagship projection platform, expands our projection quality even more, raising the bar
for visual experiences. While the impact of your projection significantly increases, we lowered

the TCO, reduced energy consumption, and further dropped the weight for an improved user

experience.

“Finally, our EventMaster image processing family is expanding with the new Encore3. With

the help of Barco's latest image processing platform, Pro AV professionals covering live events
can now enhance the experience with greater speed and power. More canvas space, increased

system resources through simple linking, and sophisticated layer transitions during runtime all
fit into a single, robust solution with an intuitive user interface, promising complete reliability

for users,” De Witte added.

New for 2024, it presented an exclusive Brand Ambassador programme, which recognised

exceptional business leaders. This eminent panel of experts - including Daria Prodaevich,
Director, Theatre of Digital Art UAE, Tamas Vaspori, Managing Director, Maxin10Sity, and

Bob Snyder, Editor-in-Chief at Channel Media Europe - helped to strengthen the evolving
industry, initiate high-level discussions, and establish the region as a popular media and

entertainment hub.

When it concludes on May 23, Integrate Middle East 2024 is anticipated to have drawn

remarkable outcomes in propelling the progress of the Pro AV and media sector, with AI
integration emerging as a key facilitator of innovation. Additionally, the event is expected to

have welcomed 10,000 visitors, and 250-plus exhibiting companies from 75 countries.

-ends-

*Data Bridge Market Research