Page 70 - Integrate ME PR REPORT - MAY 2024

5/24/24, 11:43 AM Second edition of Integrate Middle East concludes after three days of Pro AV innovation with over 10,000 visitors - Middle East N…
Pro AV innovation. This gave visitors the unique opportunity to learn about relevant trends directly from
industry experts.

Paul Hadfield, Sales Director of Area Four Industries Middle East – Provision AVL General Trading

LLC, said: “Over the years, the Middle East’s Pro AV market has undergone rapid growth, with an increasing
demand for premium Pro AV technologies in the broadcast and entertainment sector. In light of the evolving
market conditions, we have addressed the audience on ‘Safe Rigging Methods and Installation in the
Entertainment Sector’, which highlights key safety protocols and practices for rigging structures in our

industry. Aligned with our company’s vision, we were excited to provide valuable insights on the challenges
and transformation of the region’s broadcast and entertainment sector, and ultimately helping to create a

safer working environment for us all.”

Su Piow Ko, Vice President of AET Display Limited said: “Our participation at Integrate ME 2024 allowed

us to showcase our state-of-the-art Micro Mavel–NX COB Series, which is of a standard cabinet size and
boasts a 16:9 aspect ratio for enhanced clarity. Visitors were also able to have a practical, hands-on
experience of our innovative 138 all-in-one display solution, which is a powerful tool for both broadcasters

and audiences. By synergising semiconductor materials, cutting-edge core chips, illuminating light sources,
high-density carrier boards, intricate driver IC, and nuanced image processing, we offer services across
R&D, production, and sales of Mini and Micro LED technology to our clients.”

Integrate Middle East 2024 provided exhibitors an avenue to showcase innovative offerings in digital signage,

command and control rooms, and live event solutions. The cutting-edge innovations offered a glimpse into
the future of the Pro AV industry, bolstered by advanced technologies that cater to diverse business needs.
The event served as a point of convergence for thought-provoking ideas, collaborations and opportunities
while underscoring the role of Pro AV technology in facilitating immersive experiences. As the event draws to

a close, its ripple effect is poised to pioneer innovation across the industry at large.

Last Updated on 18 hours by Middle East News 247

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