Page 72 - Integrate ME PR REPORT - MAY 2024

5/24/24, 11:43 AM PRESSR: Second edition of Integrate Middle East concludes after three days of Pro AV innovation with over 10,000 visitors — Tr…
advanced Pro AV innovation. This gave visitors the unique opportunity to learn

about relevant trends directly from industry experts.

Paul Hadfield, Sales Director of Area Four Industries Middle East - Provision AVL
General Trading LLC, said: “Over the years, the Middle East’s Pro AV market has

undergone rapid growth, with an increasing demand for premium Pro AV

technologies in the broadcast and entertainment sector. In light of the evolving

market conditions, we have addressed the audience on ‘Safe Rigging Methods

and Installation in the Entertainment Sector’, which highlights key safety
protocols and practices for rigging structures in our industry. Aligned with our

company’s vision, we were excited to provide valuable insights on the

challenges and transformation of the region’s broadcast and entertainment

sector, and ultimately helping to create a safer working environment for us all.”

Su Piow Ko, Vice President of AET Display Limited said: “Our participation at

Integrate ME 2024 allowed us to showcase our state-of-the-art Micro Mavel--NX

COB Series, which is of a standard cabinet size and boasts a 16:9 aspect ratio
for enhanced clarity. Visitors were also able to have a practical, hands-on

experience of our innovative 138 all-in-one display solution, which is a powerful

tool for both broadcasters and audiences. By synergising semiconductor

materials, cutting-edge core chips, illuminating light sources, high-density

carrier boards, intricate driver IC, and nuanced image processing, we offer
services across R&D, production, and sales of Mini and Micro LED technology to

our clients.”

Integrate Middle East 2024 provided exhibitors an avenue to showcase

innovative offerings in digital signage, command and control rooms, and live

event solutions. The cutting-edge innovations offered a glimpse into the future

of the Pro AV industry, bolstered by advanced technologies that cater to diverse

business needs. The event served as a point of convergence for thought-
provoking ideas, collaborations and opportunities while underscoring the role of

Pro AV technology in facilitating immersive experiences. As the event draws to a

https://www.tradingview.com/news/reuters.com,2024-05-23:newsml_Zaw5YsDx3:0-pressr-second-edition-of-integrate-middle-east-concludes-after-thr… 2/3