Page 75 - Integrate ME PR REPORT - MAY 2024

5/24/24, 11:43 AM Second edition of Integrate Middle East concludes – www.lokmattimes.com | PressNewsAgency
The event hosted over 10,000 visitors from more than 75 nations, as well as 250+ exhibitors
who showcased their cutting-edge products and services, making it an ideal platform for

networking.

The summit boasted an exemplary array of speakers from leading brands such as HL Group
UAE, Theatre of Digital Art, JLL Technologies, Epson, Nuevo Design UAE, Oasis Enterprises LLC,
Channel Media Europe, FinesseTech IT Solutions, Elevision Media, Shure UAE, MORE UAE,

Warner Music MENA, MassiveMusic, and Mubert Inc., among others.

The speakers led pertinent discussions centred around diverse topics such as the future
potential of mixed realities, AI in-built environment, AI integration in music and virtualisation,

the future of workplace design, digital signage, power of Digital Out-of-Home (DOOH),
projector mapping, digital installation, and advanced Pro AV innovation. This gave visitors the

unique opportunity to learn about relevant trends directly from industry experts.

Paul Hadfield, Sales Director of Area Four Industries Middle East – Provision AVL General

Trading LLC, said, “Over the years, the Middle East’s Pro AV market has undergone rapid
growth, with an increasing demand for premium Pro AV technologies in the broadcast and

entertainment sector. In light of the evolving market conditions, we have addressed the
audience on ‘Safe Rigging Methods and Installation in the Entertainment Sector’, which

highlights key safety protocols and practices for rigging structures in our industry. Aligned with
our company’s vision, we were excited to provide valuable insights on the challenges and

transformation of the region’s broadcast and entertainment sector, and ultimately helping to
create a safer working environment for us all.”

Su Piow Ko, Vice President of AET Display Limited, said, “Our participation at Integrate ME
2024 allowed us to showcase our state-of-the-art Micro MavelNX COB Series, which is of a

standard cabinet size and boasts a 16:9 aspect ratio for enhanced clarity. Visitors were also
able to have a practical, hands-on experience of our innovative 138 all-in-one display solution,

which is a powerful tool for both broadcasters and audiences. By synergising semiconductor
materials, cutting-edge core chips, illuminating light sources, high-density carrier boards,

intricate driver IC, and nuanced image processing, we offer services across R&D, production,
and sales of Mini and Micro LED technology to our clients.”

Integrate Middle East 2024 provided exhibitors an avenue to showcase innovative offerings in
digital signage, command and control rooms, and live event solutions. The cutting-edge

innovations offered a glimpse into the future of the Pro AV industry, bolstered by advanced

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