Page 80 - Integrate ME PR REPORT - MAY 2024

and virtualisation, the future of workplace design, digital signage, power of Digital
Out-of-Home (DOOH), projector mapping, digital installation, and advanced Pro AV
innovation. This gave visitors the unique opportunity to learn about relevant trends
directly from industry experts.

Paul Hadfield, Sales Director of Area Four Industries Middle East – Provision AVL
General Trading LLC, said, “Over the years, the Middle East’s Pro AV market has
undergone rapid growth, with an increasing demand for premium Pro AV
technologies in the broadcast and entertainment sector. In light of the evolving
market conditions, we have addressed the audience on ‘Safe Rigging Methods and
Installation in the Entertainment Sector’, which highlights key safety protocols and
practices for rigging structures in our industry. Aligned with our company’s vision,
we were excited to provide valuable insights on the challenges and transformation of
the region’s broadcast and entertainment sector, and ultimately helping to create a
safer working environment for us all.”
Su Piow Ko, Vice President of AET Display Limited, said, “Our participation at
Integrate ME 2024 allowed us to showcase our state-of-the-art Micro Mavel–NX
COB Series, which is of a standard cabinet size and boasts a 16:9 aspect ratio for
enhanced clarity. Visitors were also able to have a practical, hands-on experience of
our innovative 138 all-in-one display solution, which is a powerful tool for both
broadcasters and audiences. By synergising semiconductor materials, cutting-edge
core chips, illuminating light sources, high-density carrier boards, intricate driver IC,
and nuanced image processing, we offer services across R&D, production, and sales
of Mini and Micro LED technology to our clients.”

Integrate Middle East 2024 provided exhibitors an avenue to showcase innovative
offerings in digital signage, command and control rooms, and live event solutions.
The cutting-edge innovations offered a glimpse into the future of the Pro AV
industry, bolstered by advanced technologies that cater to diverse business needs.
The event served as a point of convergence for thought-provoking ideas,
collaborations and opportunities while underscoring the role of Pro AV technology in
facilitating immersive experiences. As the event draws to a close, its ripple effect is
poised to pioneer innovation across the industry at large. (ANI/WAM)
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