Page 82 - Integrate ME PR REPORT - MAY 2024

5/24/24, 11:46 AM UAE: Second edition of Integrate Middle East concludes

The summit boasted an exemplary array of speakers from leading brands such as HL
Group UAE, Theatre of Digital Art, JLL Technologies, Epson, Nuevo Design UAE, Oasis
Enterprises LLC, Channel Media Europe, FinesseTech IT Solutions, Elevision Media, Shure
UAE, MORE UAE, Warner Music MENA, MassiveMusic, and Mubert Inc., among others.

The speakers led pertinent discussions centred around diverse topics such as the future
potential of mixed realities, AI in built environment, AI integration in music and virtualisation, the

future of workplace design, digital signage, power of Digital Out-of-Home (DOOH), projector
mapping, digital installation, and advanced Pro AV innovation. This gave visitors the unique

opportunity to learn about relevant trends directly from industry experts.

Paul Hadfield, Sales Director of Area Four Industries Middle East - Provision AVL General

Trading LLC, said, "Over the years, the Middle East's Pro AV market has undergone rapid
growth, with an increasing demand for premium Pro AV technologies in the broadcast and
entertainment sector. In light of the evolving market conditions, we have addressed the

audience on 'Safe Rigging Methods and Installation in the Entertainment Sector', which

highlights key safety protocols and practices for rigging structures in our industry. Aligned with
our company's vision, we were excited to provide valuable insights on the challenges and

transformation of the region's broadcast and entertainment sector, and ultimately helping to
create a safer working environment for us all."

Su Piow Ko, Vice President of AET Display Limited, said, "Our participation at Integrate ME
2024 allowed us to showcase our state-of-the-art Micro Mavel--NX COB Series, which is of a
standard cabinet size and boasts a 16:9 aspect ratio for enhanced clarity. Visitors were also

able to have a practical, hands-on experience of our innovative 138 all-in-one display solution,
which is a powerful tool for both broadcasters and audiences. By synergising semiconductor

materials, cutting-edge core chips, illuminating light sources, high-density carrier boards,
intricate driver IC, and nuanced image processing, we offer services across R&D, production,

and sales of Mini and Micro LED technology to our clients."

Integrate Middle East 2024 provided exhibitors an avenue to showcase innovative offerings in

digital signage, command and control rooms, and live event solutions. The cutting-edge
innovations offered a glimpse into the future of the Pro AV industry, bolstered by advanced

technologies that cater to diverse business needs.

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