Page 63 - UNIFONIC QUARTER 1 PR REPORT - March 2025

What are the key innovations that you have created, or you have leveraged to develop your
platform?

At Unifonic, we are committed to empowering clients with cutting-edge solutions that can
streamline key business processes and enhance efficiency, while keeping up with their evolving
requirements. We offer a diverse array of AI-powered conversational automation solutions that are
tailored to meet varied customer requirements and maximise value. Our unique offerings are
redefining customer-brand relationships by nurturing a personalised communication ecosystem
that transcends traditional barriers. This innovative approach to staying ahead of market demands
is exemplified by Unifonic’s advanced customer engagement platform, which can now seamlessly
automate end-to-end personalised, omnichannel customer experiences. The platform boasts best-
in-class features like multichannel campaigns, Chatbot, Agent Console, and Flow Studio, that
enable businesses to effortlessly connect with their customers on their preferred channel. Our
multichannel campaigns enable clients to automate and easily broadcast large-scale campaigns
across channels like WhatsApp, Voice, and SMS, while tailoring unique messages for each
customer segment. Unifonic Chatbot, on the other hand, offers round-the-clock, conversational,
first-line support, enabling companies to automate multiple communication flows powered by AI.
Combining the power of automation and human interaction, it can also hand over chats to live
agents when necessary. Our commitment to innovation is also reflected in Unifonic’s ‘Flow Studio’,
a no-code drag-and-drop visual designer that can streamline customer journeys and automate
business processes quickly. It also empowers companies with no coding expertise to create
personalised customer journeys and achieve superior business outcomes. With regard to
cybersecurity, our 2FA service, ‘Authenticate’, supports businesses in safeguarding customer
identity during each transaction. Moreover, Unifonic offers over 80 native integrations, including
leading platforms like Hubspot, Shopify, MS Office, Sallah, salesforce, and Bigcommerce, among
others. We recently launched our enterprise-grade customer data platform (CDP), ‘Audience’, along
with other advanced customer journey automation solutions, focusing on conversational marketing
and customer care automation. By utilising Click-to-WhatsApp ads and enhancing conversion rates
by advancing leads to sales, ‘Audience’ helps brands to optimise their ROI from advertising
expenditures. Its ROI dashboard can further analyse historical data to implement hyper-
personalised targeting, thereby maximising customer lifetime value and campaign visibility. By
harnessing advanced AI technologies and a robust SaaS integration ecosystem, Unifonic is
redefining current benchmarks of excellence in customer engagement, paving the way for a new era
marked by exceptional user outcomes.

With the rise of conversational AI, how is Unifonic leveraging this technology to create
seamless omnichannel experiences for clients?
Unifonic is at the forefront of leveraging conversational AI to transform the way businesses engage
with their customers. By integrating AI-powered solutions into our communication platform, we
enable businesses to provide seamless, intelligent interactions across multiple channels, including
SMS, voice, chat, email, and social media. Our conversational AI tools are designed to understand
and respond to customer inquiries in real-time, offering personalized experiences that meet each
customer’s unique needs. This technology allows businesses to automate routine tasks, provide
instant responses, and ensure consistent, high-quality interactions no matter the conditions or the
communication channel.

https://integratormedia.com/2025/03/07/unifonic-leading-the-future-of-ai-driven-customer-
engagement/