Page 64 - UNIFONIC QUARTER 1 PR REPORT - March 2025

In addition, Unifonic embraces innovation to stay ahead in the rapidly evolving customer
engagement industry. The increasing demand for digital-first communication is driven by a shift in
customer expectations and advancements in automation technology. These advancements allow
us to integrate software and processes that enhance engagement to unprecedented levels. We
offer businesses the opportunity to instantly connect with over two billion smartphone users
globally with a single click of a button. Our coding-free solutions, competitive pricing, and well-
defined cloud APIs help businesses integrate robust outreach capabilities into their systems,
allowing them to deliver exceptional customer experiences.
Through conversational AI, Unifonic enables businesses to create omnichannel experiences that
maintain continuity across touchpoints, ensuring customers receive the same level of support and
engagement, whether via mobile, web, or social media. This not only enhances customer
satisfaction but also drives operational efficiency, freeing up human agents to focus on more
complex issues while AI handles routine queries. Companies in the MENA region are now
embracing CX initiatives across their organizations to enable smoother customer journeys,
recognizing the importance of these initiatives in improving customer service.

Ultimately, Unifonic’s adoption of conversational AI empowers businesses to deliver faster,
smarter, and more effective customer service, while staying ahead in a competitive market that
increasingly demands faster response times and more efficient outcomes. Technology,
automation, and AI are central to Unifonic’s strategy, ensuring businesses can stay ahead in the
rapidly evolving customer engagement landscape.

How do you ensure that the platform’s operations align with customer needs?

The rapid advancements in AI will continue to alter how consumers interact with businesses in the
coming years. Businesses will utilise fully automated conversations to resolve any issues with
product delivery or online services, covering everything from comprehending the initial complaint
to informing the relevant parties involved. We strive to make communication between businesses
and clients seamless and easy. Our innovative features, robust infrastructure, and compliant
framework differentiate us and help us deliver enterprise-grade, multilingual, omnichannel
communications that support both businesses and customers.

Can you comment on Sestek, Unifonic’s acquired AI arm, and how the acquisition has
impacted Unifonic’s evolution in AI-powered conversational automation solutions?

In today’s multibillion-dollar Internet of Things (IoT) industry, artificial intelligence (AI) is widely used
for everything from industrial anomaly detection to speech-based user interfaces. We offer a wide
range of conversational automation solutions that empower customers and guarantee optimal
value. Since our acquisition of Sestek, Unifonic has undergone a remarkable evolution in our AI-
powered conversational automation solutions. As we look back on this journey, it is clear that this
strategic move has been instrumental in enhancing our capabilities and solidifying our position as a
leader in the field. Sestek’s AI-powered solutions are built on text-to-speech, speech recognition,
natural language processing, and voice biometrics technologies. Notably, our growth since
acquiring Sestek has positioned Unifonic as a pioneering force in AI-powered conversational
automation. The acquisition of Sestek is not just about expanding our product offerings – it

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engagement/