Page 163 - SUPERBRIDGE PR REPORT - JUNE to OCTOBER 2024

10/15/24, 10:56 AM SuperBridge Summit 2024 kicks off tomorrow in Dubai
the global economy. The key partners of the summit include Dubai Chambers, Trip.com, Laix Inc.,
NICE, MVGX and Metacomp.

The summit is recognised as a crucial driver of positive economic impact. For instance, Trip.com
Group, the founding sponsor of last year's summit, opened its Dubai office after the event and
launched significant travel expansion initiatives. The company also established various strategic

partnerships and agreements with regional tourism authorities, including the Department of Culture
and Tourism - Abu Dhabi, Qatar Tourism and the Saudi Tourism Authority (in 2024). Trip.com
Group is the title sponsor for the second consecutive year, underscoring the potential of the event in
fostering economic growth, promoting technological development and contributing to the

cultivation of the next generation of industry leaders.

The event will highlight the Middle East's significant transition from an oil-dependent economy to
becoming a leader in innovation, largely facilitated by free-trade agreements that encourage
international business investment and foster technological advancements. As the region diversifies
its economy, attention is also turning to ASEAN, which experts predict will emerge as the world's
fourth-largest economy by 2030. During the summit, the experts will explore the abundant resources

and top-notch governance that fuelled this growth while highlighting the challenges faced due to
climate change and the need for collaborative energy transition efforts.

In the financial sector, the experts will further highlight the future of digital banking, which is being
shaped by institutions adapting to the rapid pace of disruption and innovation. Furthermore, the rise

of fintech innovations, which is paving the way for Web 3.0, will be discussed while focusing on
overcoming regulatory hurdles to ensure inclusive growth. The financial landscape is also
witnessing a shift towards green energy, with predictions of a staggering US$11 trillion investment
in renewable asset-backed cryptocurrencies by 2050. Blockchain technology is set to redefine
financial intermediation, highlighting the importance of democratising access to capital to keep pace

with these rapid changes. The summit will explore these trends, which illustrate a future where
innovation, sustainability and collaboration will be at the forefront of economic development in
Global East and Global South.

The summit's theme Innovate for Next Gen is an embodiment of its unwavering commitment to
foster development. The term 'innovate' in its theme exemplifies its proactive commitment to

creating solutions for the world's most pressing concerns, whereas NextGen focuses on the
multidimensional elements of global economic power: technology, leadership and investment.

SuperBridge Summit 2024 will be a vital platform for discussions on the future of finance,
innovation and sustainability, offering insights that will guide strategic initiatives across various
sectors. The attendees will be able to gain insights into the latest industry advancements and trends

that are projected to transform industries and economies across the world.

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