Page 165 - SUPERBRIDGE PR REPORT - JUNE to OCTOBER 2024

10/15/24, 10:56 AM SuperBridge Summit 2024 kicks off tomorrow to ‘Innovate for the Next-Gen’ - Optimisus
of the global economy. The key partners of the summit include Dubai Chambers, Trip.com, Laix
Inc., NICE, MVGX and Metacomp.

The summit is recognised as a crucial driver of positive economic impact. For instance, Trip.com
Group, the founding sponsor of last year’s summit, opened its Dubai office after the event and
launched significant travel expansion initiatives. The company also established various strategic
partnerships and agreements with regional tourism authorities, including the Department of
Culture and Tourism – Abu Dhabi, Qatar Tourism and the Saudi Tourism Authority (in 2024).
Trip.com Group is the title sponsor for the second consecutive year, underscoring the potential of
the event in fostering economic growth, promoting technological development and contributing to
the cultivation of the next generation of industry leaders.

The event will highlight the Middle East’s significant transition from an oil-dependent economy to
becoming a leader in innovation, largely facilitated by free-trade agreements that encourage
international business investment and foster technological advancements. As the region
diversifies its economy, attention is also turning to ASEAN, which experts predict, will emerge as
the world’s fourth-largest economy by 2030. During the summit, the experts will explore the
abundant resources and top-notch governance that fuelled this growth while highlighting the
challenges faced due to climate change and the need for collaborative energy transition efforts.

In the financial sector, the experts will further highlight the future of digital banking, which is being
shaped by institutions adapting to the rapid pace of disruption and innovation. Furthermore, the
rise of fintech innovations, which is paving the way for Web 3.0, will be discussed while focusing
on overcoming regulatory hurdles to ensure inclusive growth. The financial landscape is also
witnessing a shift toward green energy, with predictions of a staggering USD 11 trillion investment
in renewable asset-backed cryptocurrencies by 2050. Blockchain technology is set to redefine
financial intermediation, highlighting the importance of democratising access to capital to keep
pace with these rapid changes. The summit will explore these trends, which illustrate a future
where innovation, sustainability and collaboration will be at the forefront of economic
development in Global East and Global South.

The summit’s theme ‘Innovate for Next Gen’ is an embodiment of its unwavering commitment to
foster development. The term ‘innovate’ in its theme exemplifies its proactive commitment to
create solutions for the world’s most pressing concerns, whereas ‘NextGen’ focusses on the
multidimensional elements of global economic power: technology, leadership and investment.

SuperBridge Summit 2024 will be a vital platform for discussions on the future of finance,
innovation and sustainability, offering insights that will guide strategic initiatives across various
sectors. The attendees will be able to gain insights into the latest industry advancements and
trends that are projected to transform industries and economies across the world.

–ends–

About SuperBridge Summit

The summit is a pioneering platform aimed at fostering collaboration and innovation among the
world’s fastest growing economies. The summit connects, ignites and unites leaders from all
walks of life to magnify under-represented voices, give centre stage to vast opportunities from
Global East and Global South, and catalyses meaningful actions, rendering them both visible and

https://optimisus.com/press-releases/superbridge-summit-2024-kicks-off-tomorrow-to-innovate-for-the-next-gen/ 2/3