Page 169 - SUPERBRIDGE PR REPORT - JUNE to OCTOBER 2024

10/14/24, 2:45 PM Trip.com Group to highlight the role of travel in fostering human connections in an increasingly digitally linked world at SuperBridg…
thrilled to support the SuperBridge Summit 2024 in its efforts to
drive collaboration and innovation towards this goal. We eagerly
anticipate sharing our vision and initiatives with industry peers.
Through continuous investment and innovation, we aim to shape
an exciting and prosperous future for travel together.’

Trip.com Group utilises cutting-edge solutions to enhance travel
experiences. For instance, the adoption of an innovative live-
streaming model has set new industry standards in enhancing
engagement with customers, and has achieved over 2.1 billion
cumulative views since its launch in 2020.

The leading one-stop travel service provider has also leveraged
emerging technologies and innovative solutions to boost its
customer service. By integrating artificial intelligence to handle
routine requests, according to the Trip.com Group Environmental,
Social and Governance Report 2023, the company has saved
500,000 hours of waiting time for customers in 2023. Similarly, its
AI assistant, TripGenie, has addressed over 1 million enquiries
since its launch in 2023.
Vanessa Xu, Co-Founder of SuperBridge Council, said: ‘We
are delighted to partner with Trip.com Group for the SuperBridge
Summit 2024. The brand’s steadfast dedication to innovation to
serve advancement of human connectivity align seamlessly with
the summit’s mission to foster growth economically and socially,
and to contribute to betterment of the world for next generations
across people.’

The SuperBridge Summit, organised by the Dubai World Trade
Centre (DWTC) and the SuperBridge Council will be held on 15-16
October 2024 at the One&Only One Za’abeel Hotel, Dubai. The
second edition of the summit held under the theme ‘Innovate for
Next Gen,’ will explore a variety of factors influencing the direction
of the world economy.

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