Page 171 - SUPERBRIDGE PR REPORT - JUNE to OCTOBER 2024

10/14/24, 2:45 PM Trip.com Group to highlight the role of travel in fostering human connections in an increasingly digitally linked world at SuperBridg…
Dubai, United Arab Emirates, 11 October 2024: In line with its commitment to fostering
economic growth and empowerment through constant innovation, Trip.com Group will share

its vision for the future of travel and showcase its pioneering efforts to revolutionise the

travel experience at the SuperBridge Summit 2024. Trip.com Group will also serve as the
event’s title partner, highlighting its dedication to driving collaboration within the sector.

This collaboration is particularly significant and timely, given the insights from the World

Travel and Tourism Council’s Economic Impact Survey 2024, which reveals that the UAE

tourism sector contributed 11.7 percent to the GDP in 2023 and is expected to continue its
growth trajectory. With over 809,000 jobs supported — around 1 in 9 jobs in the UAE —

Trip.com Group’s involvement underscores the essential role of tourism in contributing to the
economy and highlights the need for innovative solutions to enhance the travel experience.

As an industry leader, Trip.com Group pioneers and leverages cutting-edge solutions which

are redefining how people travel. At the SuperBridge Summit 2024, it will contribute by

sharing its expertise and innovative solutions, with the aim of working collaboratively to drive
the future of travel and empower communities worldwide. Through this partnership, Trip.com

Group seeks to connect with partners and peers to enhance the customer experience, share
innovations and trends that are transforming the sector, and to shape a shared vision for the

future of travel.

Trip.com Group will host an exclusive session at the summit titled ‘Human Connections in
the Digital Age’, led by Jane Sun, CEO of Trip.com Group. Against the backdrop of

unprecedented digital connectivity, this session will examine the enduring importance of

genuine human connections and interactions, and discuss how large-scale global events
can contribute to fostering cross-cultural understanding.

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