Page 172 - SUPERBRIDGE PR REPORT - JUNE to OCTOBER 2024

10/14/24, 2:45 PM Trip.com Group to highlight the role of travel in fostering human connections in an increasingly digitally linked world at SuperBridg…

Jane Sun, CEO of Trip.com Group, stated: ‘At Trip.com Group, our mission is to pursue

the perfect trip for a better world. We are thrilled to support the SuperBridge Summit 2024 in
its efforts to drive collaboration and innovation towards this goal. We eagerly anticipate

sharing our vision and initiatives with industry peers. Through continuous investment and
innovation, we aim to shape an exciting and prosperous future for travel together.’

Trip.com Group utilises cutting-edge solutions to enhance travel experiences. For instance,

the adoption of an innovative live-streaming model has set new industry standards in

enhancing engagement with customers, and has achieved over 2.1 billion cumulative views
since its launch in 2020.

The leading one-stop travel service provider has also leveraged emerging technologies and

innovative solutions to boost its customer service. By integrating artificial intelligence to
handle routine requests, according to the Trip.com Group Environmental, Social and

Governance Report 2023, the company has saved 500,000 hours of waiting time for

customers in 2023. Similarly, its AI assistant, TripGenie, has addressed over 1 million
enquiries since its launch in 2023.

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