Page 177 - SUPERBRIDGE PR REPORT - JUNE to OCTOBER 2024

10/14/24, 2:45 PM Trip.com Group to participate at SuperBridge Summit 2024 - Dubai Public Relations Hub
An exclusive session titled “Human Connections in the Digital Age,” led by Jane Sun, CEO of Trip.com
Group, will delve into the importance of genuine interpersonal relationships amid unprecedented digital
connectivity. The discussion will also explore how large-scale global events can foster cross-cultural
understanding.

“At Trip.com Group, our mission is to pursue the perfect trip for a better world,” said Jane
Sun. “We are thrilled to support the SuperBridge Summit 2024 in its efforts to drive
collaboration and innovation toward this goal. Through continuous investment and
innovation, we aim to shape an exciting and prosperous future for travel together.”

The company has been at the forefront of integrating advanced technologies to enhance travel experiences.
Since launching an innovative live-streaming model in 2020, Trip.com Group has garnered over 2.1 billion
cumulative views, setting new industry standards for customer engagement. Additionally, the adoption of
artificial intelligence in customer service has saved travelers 500,000 hours of waiting time in 2023 alone.
Their AI assistant, TripGenie, has addressed over one million inquiries since its inception.

“We are delighted to partner with Trip.com Group for the SuperBridge Summit 2024,” said
Vanessa Xu, Co-Founder of the SuperBridge Council. “The brand’s steadfast dedication to
innovation and advancing human connectivity aligns seamlessly with the summit’s mission to
foster economic and social growth for the betterment of future generations.”

Organized by the Dubai World Trade Centre and the SuperBridge Council, the summit will take place on
October 15-16, 2024, at the One&Only One Za’abeel Hotel in Dubai. Under the theme “Innovate for Next
Gen,” the event will explore various factors influencing the global economy. It will bring together business
leaders, investors, and policymakers from rapidly growing economies, including China, South Korea, India,
Brazil, and the UAE.

About SuperBridge Summit

The SuperBridge Summit serves as a pioneering platform aimed at fostering collaboration and innovation
among the world’s fastest-growing economies. By connecting leaders from diverse sectors, the summit seeks
to magnify underrepresented voices and catalyze meaningful actions on a global scale.

About Dubai World Trade Centre

Since 1979, the Dubai World Trade Centre has been a global business facilitator and home to the region’s
leading convention and exhibition center. As a designated free zone complemented by award-winning
commercial real estate, it plays an integral role in Dubai’s growth story, having hosted over 6,000 events and
attracted more than 38 million business visitors.

About SuperBridge Council

The SuperBridge Council is a global organization comprising renowned entrepreneurs and cultural leaders. It
aims to ignite and unite future-minded leaders from the world’s fastest-growing economies to discover
opportunities that are often underappreciated. The council works in partnership with businesses and
institutions to promote productive networks and drive growth through realizing human potential.

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