Page 174 - SUPERBRIDGE PR REPORT - JUNE to OCTOBER 2024

10/14/24, 2:45 PM Trip.com Group To Highlight The Role Of Travel In Fostering Human Connections In An Increasingly Digitally Linked World At Sup…
OCTOBER 11, 2024
Trip.com Group To Highlight The Role Of

Travel In Fostering Human Connections In

An Increasingly Digitally Linked World At

SuperBridge Summit 2024

In line with its commitment to fostering economic growth and empowerment through constant
innovation, Trip.com Group will share its vision for the future of travel and showcase its pioneering
efforts to revolutionise the travel experience at the SuperBridge Summit 2024. Trip.com Group will also
serve as the event’s title partner, highlighting its dedication to driving collaboration within the sector.

This collaboration is particularly significant and timely, given the insights from the World Travel and
Tourism Council’s Economic Impact Survey 2024, which reveals that the UAE tourism sector
contributed 11.7 percent to the GDP in 2023 and is expected to continue its growth trajectory. With over
809,000 jobs supported — around 1 in 9 jobs in the UAE — Trip.com Group’s involvement underscores
the essential role of tourism in contributing to the economy and highlights the need for innovative
solutions to enhance the travel experience.

As an industry leader, Trip.com Group pioneers and leverages cutting-edge solutions which are
redefining how people travel. At the SuperBridge Summit 2024, it will contribute by sharing its expertise
and innovative solutions, with the aim of working collaboratively to drive the future of travel and
empower communities worldwide. Through this partnership, Trip.com Group seeks to connect with
partners and peers to enhance the customer experience, share innovations and trends that are

transforming the sector, and to shape a shared vision for the future of travel.

Trip.com Group will host an exclusive session at the summit titled ‘Human Connections in the Digital

Age’, led by Jane Sun, CEO of Trip.com Group. Against the backdrop of unprecedented digital
connectivity, this session will examine the enduring importance of genuine human connections and
interactions, and discuss how large-scale global events can contribute to fostering cross-cultural
understanding.

Jane Sun, CEO of Trip.com Group, stated: ‘At Trip.com Group, our mission is to pursue the perfect
trip for a better world. We are thrilled to support the SuperBridge Summit 2024 in its efforts to drive
collaboration and innovation towards this goal. We eagerly anticipate sharing our vision and initiatives
with industry peers. Through continuous investment and innovation, we aim to shape an exciting and
prosperous future for travel together.’

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