Page 178 - SUPERBRIDGE PR REPORT - JUNE to OCTOBER 2024

10/14/24, 2:45 PM Trip.com Group to highlight the role of travel in fostering human connections in an increasingly digitally linked world at SuperBridg…
Trip.com Group to highlight the role of

travel in fostering human connections in

an increasingly digitally linked world at

SuperBridge Summit 2024

October 12, 2024 16

–Trip.com Group will also serve as the title partner for the summit, as it transforms the future
of travel and seeks to empower communities–

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Dubai, United Arab Emirates, October 2024: In line with its commitment to fostering economic
growth and empowerment through constant innovation, Trip.com Group will share its vision for

the future of travel and showcase its pioneering efforts to revolutionise the travel experience at
the SuperBridge Summit 2024. Trip.com Group will also serve as the event’s title partner,

highlighting its dedication to driving collaboration within the sector.

This collaboration is particularly significant and timely, given the insights from the World Travel

and Tourism Council’s Economic Impact Survey 2024, which reveals that the UAE tourism
sector contributed 11.7 percent to the GDP in 2023 and is expected to continue its growth

trajectory. With over 809,000 jobs supported — around 1 in 9 jobs in the UAE — Trip.com
Group’s involvement underscores the essential role of tourism in contributing to the economy

and highlights the need for innovative solutions to enhance the travel experience.

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