Page 183 - SUPERBRIDGE PR REPORT - JUNE to OCTOBER 2024

MICE
Trip.com Group to highlight the role of

travel in fostering human

connections at SuperBridge Summit

2024

Theodore Koumelis

11.10.2024

Trip.com Group will also serve as the title partner for the summit, as it transforms the future of travel and
seeks to empower communities.

DUBAI, UNITED ARAB EMIRATES – In line with its commitment to fostering economic growth and
empowerment through constant innovation, Trip.com Group will share its vision for the future of travel and
showcase its pioneering efforts to revolutionise the travel experience at the SuperBridge Summit 2024. Trip.com
Group will also serve as the event’s title partner, highlighting its dedication to driving collaboration within the
sector.
This collaboration is particularly significant and timely, given the insights from the World Travel and Tourism
Council‘s Economic Impact Survey 2024, which reveals that the UAE tourism sector contributed 11.7 percent to the
GDP in 2023 and is expected to continue its growth trajectory. With over 809,000 jobs supported — around 1 in 9
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