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jobs in the UAE — Trip.com Group’s involvement underscores the essential role of tourism in contributing to the
economy and highlights the need for innovative solutions to enhance the travel experience.
As an industry leader, Trip.com Group pioneers and leverages cutting-edge solutions which are redefining how
people travel. At the SuperBridge Summit 2024, it will contribute by sharing its expertise and innovative solutions,
with the aim of working collaboratively to drive the future of travel and empower communities worldwide. Through
this partnership, Trip.com Group seeks to connect with partners and peers to enhance the customer experience, share
innovations and trends that are transforming the sector, and to shape a shared vision for the future of travel.
Trip.com Group will host an exclusive session at the summit titled ‘Human Connections in the Digital Age’, led by
Jane Sun, CEO of Trip.com Group. Against the backdrop of unprecedented digital connectivity, this session will
examine the enduring importance of genuine human connections and interactions, and discuss how large-scale
global events can contribute to fostering cross-cultural understanding.
Jane Sun, CEO of Trip.com Group, stated: “At Trip.com Group, our mission is to pursue the perfect trip for a
better world. We are thrilled to support the SuperBridge Summit 2024 in its efforts to drive collaboration and
innovation towards this goal. We eagerly anticipate sharing our vision and initiatives with industry peers. Through
continuous investment and innovation, we aim to shape an exciting and prosperous future for travel together”.

Trip.com Group utilises cutting-edge solutions to enhance travel experiences. For instance, the adoption of an
innovative live-streaming model has set new industry standards in enhancing engagement with customers, and has
achieved over 2.1 billion cumulative views since its launch in 2020.

The leading one-stop travel service provider has also leveraged emerging technologies and innovative solutions to
boost its customer service. By integrating artificial intelligence to handle routine requests, according to the Trip.com
Group Environmental, Social and Governance Report 2023, the company has saved 500,000 hours of waiting time
for customers in 2023. Similarly, its AI assistant, TripGenie, has addressed over 1 million enquiries since its launch
in 2023.

Vanessa Xu, Co-Founder of SuperBridge Council, said: “We are delighted to partner with Trip.com Group for the
SuperBridge Summit 2024. The brand’s steadfast dedication to innovation to serve advancement of human
connectivity align seamlessly with the summit’s mission to foster growth economically and socially, and to
contribute to betterment of the world for next generations across people.”
The SuperBridge Summit, organised by the Dubai World Trade Centre (DWTC) and the SuperBridge Council
will be held on 15-16 October 2024 at the One&Only One Za’abeel Hotel, Dubai. The second edition of the
summit held under the theme ‘Innovate for Next Gen,’ will explore a variety of factors influencing the direction of
the world economy.

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