Page 182 - SUPERBRIDGE PR REPORT - JUNE to OCTOBER 2024

10/14/24, 2:46 PM Trip.com Group to highlight the role of travel in fostering human connections in an increasingly digitally linked world at SuperBridg…
shape an exciting and prosperous future for travel together.’
TripGroup utilises cutting-edge solutions to enhance travel experiences. For instance, the

adoption of an innovative live-streaming model has set new industry standards in enhancing
engagement with customers, and has achieved over 2.1 billion cumulative views since its

launch in 2020.
The leading one-stop travel service provider has also leveraged emerging technologies and

innovative solutions to boost its customer service. By integrating artificial intelligence to
handle routine requests, according to the TripGroup Environmental, Social and Governance

Report 2023, the company has saved 500,000 hours of waiting time for customers in 2023.
Similarly, its AI assistant, TripGenie, has addressed over 1 million enquiries since its launch in
2023.

Vanessa Xu, Co-Founder of SuperBridge Council, said: ‘We are delighted to partner with
TripGroup for the SuperBridge Summit 2024. The brand’s steadfast dedication to innovation

to serve advancement of human connectivity align seamlessly with the summit’s mission to
foster growth economically and socially, and to contribute to betterment of the world for next

generations across people.’
The SuperBridge Summit, organised by the Dubai World Trade Centre (DWTC) and the

SuperBridge Council will be held on 15-16 October 2024 at the One&Only One Za’abeel
Hotel, Dubai. The second edition of the summit held under the theme ‘Innovate for Next Gen,’

will explore a variety of factors influencing the direction of the world economy.

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