Page 179 - SUPERBRIDGE PR REPORT - JUNE to OCTOBER 2024

10/14/24, 2:45 PM Trip.com Group to highlight the role of travel in fostering human connections in an increasingly digitally linked world at SuperBridg…

As an industry leader, Trip.com Group pioneers and leverages cutting-edge solutions which are
redefining how people travel. At the SuperBridge Summit 2024, it will contribute by sharing its

expertise and innovative solutions, with the aim of working collaboratively to drive the future of
travel and empower communities worldwide. Through this partnership, Trip.com Group seeks to
connect with partners and peers to enhance the customer experience, share innovations and

trends that are transforming the sector, and to shape a shared vision for the future of travel.

Trip.com Group will host an exclusive session at the summit titled ‘Human Connections in the
Digital Age’, led by Jane Sun, CEO of Trip.com Group. Against the backdrop of unprecedented

digital connectivity, this session will examine the enduring importance of genuine human
connections and interactions, and discuss how large-scale global events can contribute to

fostering cross-cultural understanding.

Jane Sun, CEO of Trip.com Group, stated: ‘At Trip.com Group, our mission is to pursue the

perfect trip for a better world. We are thrilled to support the SuperBridge Summit 2024 in its
efforts to drive collaboration and innovation towards this goal. We eagerly anticipate sharing

our vision and initiatives with industry peers. Through continuous investment and innovation,
we aim to shape an exciting and prosperous future for travel together.’

Trip.com Group utilises cutting-edge solutions to enhance travel experiences. For instance, the

adoption of an innovative live-streaming model has set new industry standards in enhancing
engagement with customers, and has achieved over 2.1 billion cumulative views since its
launch in 2020.

The leading one-stop travel service provider has also leveraged emerging technologies and

innovative solutions to boost its customer service. By integrating artificial intelligence to handle
routine requests, according to the Trip.com Group Environmental, Social and Governance

Report 2023, the company has saved 500,000 hours of waiting time for customers in 2023.

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