Page 175 - SUPERBRIDGE PR REPORT - JUNE to OCTOBER 2024

10/14/24, 2:45 PM Trip.com Group To Highlight The Role Of Travel In Fostering Human Connections In An Increasingly Digitally Linked World At Sup…
Trip.com Group utilises cutting-edge solutions to enhance travel experiences. For instance, the
adoption of an innovative live-streaming model has set new industry standards in enhancing
engagement with customers, and has achieved over 2.1 billion cumulative views since its launch in
2020.

The leading one-stop travel service provider has also leveraged emerging technologies and innovative
solutions to boost its customer service. By integrating artificial intelligence to handle routine requests,
according to the Trip.com Group Environmental, Social and Governance Report 2023, the company
has saved 500,000 hours of waiting time for customers in 2023. Similarly, its AI assistant, TripGenie,
has addressed over 1 million enquiries since its launch in 2023.

Vanessa Xu, Co-Founder of SuperBridge Council, said: ‘We are delighted to partner with Trip.com
Group for the SuperBridge Summit 2024. The brand’s steadfast dedication to innovation to serve
advancement of human connectivity align seamlessly with the summit’s mission to foster growth
economically and socially, and to contribute to betterment of the world for next generations across
people.’

The SuperBridge Summit, organised by the Dubai World Trade Centre (DWTC) and the SuperBridge
Council will be held on 15-16 October 2024 at the One&Only One Za’abeel Hotel, Dubai. The second
edition of the summit held under the theme ‘Innovate for Next Gen,’ will explore a variety of factors
influencing the direction of the world economy.

https://www.middleeastevents.com/blog/trip-com-group-to-highlight-the-role-of-travel-in-fostering-human-connections-in-an-increasingly-digitally-linked-… 2/2