Page 210 - SUPERBRIDGE PR REPORT - JUNE to OCTOBER 2024

10/11/24, 1:51 PM Trip.com Group to highlight the role of travel in fostering human connections – Media-Avataar Mena
Against the backdrop of unprecedented digital connectivity, this session will
examine the enduring importance of genuine human connections and

interactions, and discuss how large-scale global events can contribute to
fostering cross-cultural understanding.

Jane Sun, CEO of Trip.com Group, stated: ‘At Trip.com Group, our mission
is to pursue the perfect trip for a better world. We are thrilled to support the
SuperBridge Summit 2024 in its efforts to drive collaboration and innovation

towards this goal. We eagerly anticipate sharing our vision and initiatives with

industry peers. Through continuous investment and innovation, we aim to
shape an exciting and prosperous future for travel together.’

Trip.com Group utilises cutting-edge solutions to enhance travel experiences.

For instance, the adoption of an innovative live-streaming model has set new
industry standards in enhancing engagement with customers, and has

achieved over 2.1 billion cumulative views since its launch in 2020.

The leading one-stop travel service provider has also leveraged emerging
technologies and innovative solutions to boost its customer service. By

integrating artificial intelligence to handle routine requests, according to the
Trip.com Group Environmental, Social and Governance Report 2023, the

company has saved 500,000 hours of waiting time for customers in 2023.
Similarly, its AI assistant, TripGenie, has addressed over 1 million enquiries

since its launch in 2023.

Vanessa Xu, Co-Founder of SuperBridge Council, said: ‘We are delighted

to partner with Trip.com Group for the SuperBridge Summit 2024. The brand’s
steadfast dedication to innovation to serve advancement of human

connectivity align seamlessly with the summit’s mission to foster growth
economically and socially, and to contribute to betterment of the world for next

generations across people.’

The SuperBridge Summit, organised by the Dubai World Trade Centre (DWTC)
and the SuperBridge Council will be held on 15-16 October 2024 at the

One&Only One Za’abeel Hotel, Dubai. The second edition of the summit held
under the theme ‘Innovate for Next Gen,’ will explore a variety of factors

influencing the direction of the world economy.

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