Page 215 - SUPERBRIDGE PR REPORT - JUNE to OCTOBER 2024

10/11/24, 1:51 PM Latest News
around 1 in 9 jobs in the UAE — Trip.com Group’s involvement underscores the essential role of tourism in
contributing to the economy and highlights the need for innovative solutions to enhance the travel

experience.
As an industry leader, Trip.com Group pioneers and leverages cutting-edge solutions which are redefining

how people travel. At the SuperBridge Summit 2024, it will contribute by sharing its expertise and innovative
solutions, with the aim of working collaboratively to drive the future of travel and empower communities

worldwide. Through this partnership, Trip.com Group seeks to connect with partners and peers to enhance
the customer experience, share innovations and trends that are transforming the sector, and to shape a

shared vision for the future of travel.
Trip.com Group will host an exclusive session at the summit titled ‘Human Connections in the Digital Age’, led
by Jane Sun, CEO of Trip.com Group. Against the backdrop of unprecedented digital connectivity, this

session will examine the enduring importance of genuine human connections and interactions, and discuss
how large-scale global events can contribute to fostering cross-cultural understanding.

Jane Sun, CEO of Trip.com Group, stated: ‘At Trip.com Group, our mission is to pursue the perfect trip for a
better world. We are thrilled to support the SuperBridge Summit 2024 in its efforts to drive collaboration and
innovation towards this goal. We eagerly anticipate sharing our vision and initiatives with industry peers.

Through continuous investment and innovation, we aim to shape an exciting and prosperous future for travel
together.’

Trip.com Group utilises cutting-edge solutions to enhance travel experiences. For instance, the adoption of
an innovative live-streaming model has set new industry standards in enhancing engagement with

customers, and has achieved over 2.1 billion cumulative views since its launch in 2020.
The leading one-stop travel service provider has also leveraged emerging technologies and innovative

solutions to boost its customer service. By integrating artificial intelligence to handle routine requests,
according to the Trip.com Group Environmental, Social and Governance Report 2023, the company has
saved 500,000 hours of waiting time for customers in 2023. Similarly, its AI assistant, TripGenie, has

addressed over 1 million enquiries since its launch in 2023.
Vanessa Xu, Co-Founder of SuperBridge Council, said: ‘We are delighted to partner with Trip.com Group for

the SuperBridge Summit 2024. The brand’s steadfast dedication to innovation to serve advancement of
human connectivity align seamlessly with the summit’s mission to foster growth economically and socially,

and to contribute to betterment of the world for next generations across people.’
The SuperBridge Summit, organised by the Dubai World Trade Centre (DWTC) and the SuperBridge Council

will be held on 15-16 October 2024 at the One&Only One Za’abeel Hotel, Dubai. The second edition of the
summit held under the theme ‘Innovate for Next Gen,’ will explore a variety of factors influencing the direction
of the world economy.

-ends-

https://www.arabbnews.com/english/Latest-News.asp?id=17724 2/2