Page 212 - SUPERBRIDGE PR REPORT - JUNE to OCTOBER 2024

10/11/24, 1:51 PM Trip.com Group to highlight the role of travel in fostering human connections
supported — around 1 in 9 jobs in the UAE — Trip.com Group’s involvement underscores the essential
role of tourism in contributing to the economy and highlights the need for innovative solutions to enhance
the travel experience.

As an industry leader, Trip.com Group pioneers and leverages cutting-edge solutions which are

redefining how people travel. At the SuperBridge Summit 2024, it will contribute by sharing its expertise
and innovative solutions, with the aim of working collaboratively to drive the future of travel and empower
communities worldwide. Through this partnership, Trip.com Group seeks to connect with partners and
peers to enhance the customer experience, share innovations and trends that are transforming the

sector, and to shape a shared vision for the future of travel.

Trip.com Group will host an exclusive session at the summit titled ‘Human Connections in the Digital
Age’, led by Jane Sun, CEO of Trip.com Group. Against the backdrop of unprecedented digital
connectivity, this session will examine the enduring importance of genuine human connections and
interactions, and discuss how large-scale global events can contribute to fostering cross-cultural

understanding.

Jane Sun, CEO of Trip.com Group, stated: ‘At Trip.com Group, our mission is to pursue the perfect trip
for a better world. We are thrilled to support the SuperBridge Summit 2024 in its efforts to drive
collaboration and innovation towards this goal. We eagerly anticipate sharing our vision and initiatives

with industry peers. Through continuous investment and innovation, we aim to shape an exciting and
prosperous future for travel together.’

Trip.com Group utilises cutting-edge solutions to enhance travel experiences. For instance, the adoption
of an innovative live-streaming model has set new industry standards in enhancing engagement with
customers, and has achieved over 2.1 billion cumulative views since its launch in 2020.

The leading one-stop travel service provider has also leveraged emerging technologies and innovative
solutions to boost its customer service. By integrating artificial intelligence to handle routine requests,
according to the Trip.com Group Environmental, Social and Governance Report 2023, the company has
saved 500,000 hours of waiting time for customers in 2023. Similarly, its AI assistant, TripGenie, has

addressed over 1 million enquiries since its launch in 2023.

Vanessa Xu, Co-Founder of SuperBridge Council, said: ‘We are delighted to partner with Trip.com
Group for the SuperBridge Summit 2024. The brand’s steadfast dedication to innovation to serve
advancement of human connectivity align seamlessly with the summit’s mission to foster growth
economically and socially, and to contribute to betterment of the world for next generations across

people.’

The SuperBridge Summit, organised by the Dubai World Trade Centre (DWTC) and the SuperBridge
Council will be held on 15-16 October 2024 at the One&Only One Za’abeel Hotel, Dubai. The second

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