Page 217 - SUPERBRIDGE PR REPORT - JUNE to OCTOBER 2024

10/11/24, 1:51 PM PRESSR: Trip.com Group to highlight the role of travel in fostering human connections — TradingView News
customer experience, share innovations and trends that are transforming

the sector, and to shape a shared vision for the future of travel.

Trip.com Group will host an exclusive session at the summit titled ‘Human
Connections in the Digital Age’, led by Jane Sun, CEO of Trip.com Group.

Against the backdrop of unprecedented digital connectivity, this session

will examine the enduring importance of genuine human connections and

interactions, and discuss how large-scale global events can contribute to

fostering cross-cultural understanding.

Jane Sun, CEO of Trip.com Group, stated: ‘At Trip.com Group, our

mission is to pursue the perfect trip for a better world. We are thrilled to
support the SuperBridge Summit 2024 in its efforts to drive collaboration

and innovation towards this goal. We eagerly anticipate sharing our vision

and initiatives with industry peers. Through continuous investment and

innovation, we aim to shape an exciting and prosperous future for travel

together.’

Trip.com Group utilises cutting-edge solutions to enhance travel

experiences. For instance, the adoption of an innovative live-streaming
model has set new industry standards in enhancing engagement with

customers, and has achieved over 2.1 billion cumulative views since its

launch in 2020.

The leading one-stop travel service provider has also leveraged emerging

technologies and innovative solutions to boost its customer service. By

integrating artificial intelligence to handle routine requests, according to

the Trip.com Group Environmental, Social and Governance Report 2023,
the company has saved 500,000 hours of waiting time for customers in

2023. Similarly, its AI assistant, TripGenie, has addressed over 1 million

enquiries since its launch in 2023.

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