Page 714 - MOE ENGLISH PR REPORT - JANUARY 2025

1 Billion Followers Summit contributes to

enhancing UAE's global tourism identity

• Sunday, January 12, 2025 5:46 PM
• 2 minutes Reading

DUBAI, 12th January, 2025 (WAM) -- Fatima Abdulrahman, Director of Government
Communications at the Ministry of Economy, said that the strategic partnership with the 1 Billion
Followers Summit, which attracts over 15,000 content creators, will help highlight the UAE's
exceptional tourism services and products, further enhancing the country's global tourism identity.

In a statement to the Emirates News Agency (WAM) on the sidelines of the second day of the third
edition of the 1 Billion Followers Summit, Fatima Abdulrahman added that the World's Coolest
Winter campaign continues to yield tangible positive results across various sectors and tourism
activities.

This campaign plays a significant role in boosting domestic tourism revenue, increasing hotel
revenues, and enhancing the UAE’s appeal to tourists from around the world. “This edition of the

https://www.wam.ae/en/article/bhnifh5-billion-followers-summit-contributes-enhancing