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1/21/25, 2:44 PM 1 Billion Followers enhances UAE's global tourism identity, says MoE - Dubai 92 - The UAE's Feel Great radio station

1 BILLION FOLLOWERS ENHANCES

UAE'S GLOBAL TOURISM IDENTITY,

SAYS MOE

News Home More from Business Sunday, 12 January 2025 17:52

By ARN News Staff

WAM
Fatima Abdulrahman, Director of Government Communications at the Ministry of Economy, said on Sunday
the strategic partnership with the 1 Billion Followers Summit will help highlight the UAE's exceptional

tourism services and products, further enhancing the country's global tourism identity.

In a statement to the Emirates News Agency (WAM) on the sidelines of the second day of the third edition of the 1
Billion Followers Summit, which attracts over 15,000 content creators, Fatima Abdulrahman added that the World's
Coolest Winter campaign continues to yield tangible positive results across various sectors and tourism activities.

This campaign plays a significant role in boosting domestic tourism revenue, increasing hotel revenues, and

enhancing the UAE’s appeal to tourists from around the world. “This edition of the campaign focuses on showcasing
the country’s diverse environments, the charm of its natural landscapes, and its wonderful winter weather, particularly
promoting green tourism,” she added.

She pointed out that the summit provides an annual, globally followed platform that connects the content of the

World's Coolest Winter campaign with real-world tourist experiences, expanding the reach of the campaign and its
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