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campaign focuses on showcasing the country’s diverse environments, the charm of its natural
landscapes, and its wonderful winter weather, particularly promoting green tourism,” she added.

She pointed out that the summit provides an annual, globally followed platform that connects the
content of the World's Coolest Winter campaign with real-world tourist experiences, expanding the
reach of the campaign and its digital content both regionally and globally.

Fatima Abdulrahman also explained that over the past four editions, the campaign has achieved
leading and strong results for the UAE's tourism sector, contributing to hotel revenues nearing AED1
billion from 9th January to 20th February 2024.
She added that the campaign supports the goals of the National Tourism Strategy 2031 by elevating
the UAE's status as the best global tourism identity, reinforcing its position as a leading tourist
destination by the next decade, increasing the tourism sector's contribution to the national GDP to
AED450 billion, and attracting new investments worth AED100 billion.

https://www.wam.ae/en/article/bhnifh5-billion-followers-summit-contributes-enhancing