Page 847 - MOE ENGLISH PR REPORT - FEBRUARY 2025 Part 1

2/24/25, 3:19 PM Second Edition Of Japan-Kyoto Trade Exhibition Opens In Dubai | Pakistan Point
Mai Sakaue, CEO of Maico Enterprise and Chair of the Executive Committee for the Japan Trade
Exhibition, emphasised the event’s significant growth in participation, with over 100 exhibiting
companies and brands. This expansion underscores the UAE’s importance as a gateway for Japanese
businesses seeking regional expansion. Additionally, more than 20 Japanese companies will attend to
explore future participation.

On 18th September 2024, the UAE and Japan initiated discussions on a Comprehensive Economic
Partnership Agreement (CEPA) to unlock new economic collaboration opportunities and drive
sustainable growth.

The Japan Trade Exhibition, taking place from 10-12 February 2025, highlights a diverse array of
Japanese companies from sectors including technology, artificial intelligence,
aerospace, food industries, engineering, sustainability, tourism, healthcare, arts, and crafts. The
exhibition aims to explore trade and investment prospects while leveraging Dubai’s strategic location as
a global business hub.
As the first comprehensive platform dedicated to showcasing Japanese innovation in the UAE and GCC,
the exhibition offers an unparalleled opportunity to connect with industry leaders, buyers, retailers, and
key decision-makers across multiple sectors in Japan, the UAE, and the wider Middle East. It also
fosters cultural exchange between the two nations.

Sakaue said, “We are thrilled to launch the second edition of the Japan Trade Exhibition, a unique
platform for Japanese industries to establish strong business ties with UAE companies while
celebrating Japan’s rich industrial and cultural heritage. With approximately 30,000 visitors expected, we
anticipate an outstanding opportunity for attendees from the UAE, the Middle East, and North Africa."
She added, “The event features over 100 exhibitors spanning industries such as technology, robotics,
and aerospace, including cutting-edge solutions from Japan’s digital space industry, as well as food and
beverage, healthcare, and cosmetics. Key exhibitors include ITOEN, a leading Japanese
beverage company, and AVITA, an innovative startup leveraging over 25 years of research by Hiroshi
Ishiguro to develop AI-driven solutions addressing societal challenges.”
The 2025 edition has also attracted a significant number of Japanese startups eager to explore
investment and funding opportunities in the UAE, capitalising on the country’s pro-business
environment and support for emerging enterprises. These startups will showcase their latest
innovations to visitors, investors, and business leaders through dedicated sessions highlighting
advancements in AI, robotics, sustainability, healthcare, and green infrastructure technology.

The Japan Trade Exhibition remains the premier platform for Japanese businesses to present their
innovations to key stakeholders in the UAE, GCC, and broader Middle East. Attendees will have the
opportunity to explore commercial prospects, engage with industry leaders, buyers, and policymakers,
and partake in enriching cultural exchanges.

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