Page 849 - MOE ENGLISH PR REPORT - FEBRUARY 2025 Part 1
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DESTINATION CAMPAIGN
“World’s Coolest Winter” campaign successfully
concludes, recording AED 1.9bn in hotel revenues
Ta t ia n a Rokou
10.02.2025
O RGAN IZATIO N S
Through its five editions, the campaign reached over 1.2 billion people globally, solidifying
the UAE’s position as a leading global tourism destination.
UNITED ARAB EMIRATES, ABU DHABI – The Ministry of Economy announced the
conclusion of the fifth edition of the World’s Coolest Winter campaign, which ran for six
weeks from December 16, 2024, under the theme “Green Tourism“. The campaign was
launched in collaboration between the Ministry of Economy, the National Agricultural
Center, and local tourism authorities from across the UAE.
The campaign achieved remarkable success in promoting innovative tourism concepts that
enhance diversity in the sector, in line with the national vision to develop an integrated
tourism ecosystem based on global best practices. By encouraging green tourism,
agritourism, and sustainable ecotourism, it contributed to fostering a dynamic tourism market,
attracting investments and driving the sector’s growth.
Expanding the horizons of tourism
H.E. Abdulla bin Touq Al Marri, Minister of Economy and Chairman of the Emirates
Tourism Council, emphasized that the fifth edition of the “World’s Coolest Winter”
https://www.traveldailynews.com/organizations/worlds-coolest-winter-campaign-successfully-
concludes-recording-aed-1-9bn-in-hotel-revenues/
