Page 848 - MOE ENGLISH PR REPORT - FEBRUARY 2025 Part 1

2/24/25, 3:24 PM "World's Coolest Winter" Campaign Concludes with Record-Breaking Success - Dubai People

FEBRUARY 10, 2025 BY DUBAI PEOPLE
“World’s Coolest Winter” Campaign Concludes with Record-Breaking Succes

The United Arab Emirates (UAE) has concluded its fifth “World’s Coolest Winter” tourism campaign, which ran from December 16, 2024, and focused on “Green Tourism.” The campaign achieve
success, with a reported 87% surge in hotel revenue, reaching 1.9 billion dirhams (US$517 million).
Key Highlights of the Campaign:
Focus on Green Tourism: The campaign promoted eco-tourism destinations, agritourism, sustainable tourism practices, and highlighted the country’s natural reserves and winter resorts.
Collaboration and Partnerships: The initiative was organized by the UAE Ministry of Economy in partnership with the National Agricultural Center and local tourism authorities from all seve
Innovation and Diversity: “World’s Coolest Winter” showcased innovative tourism concepts, contributing to the diversification of the UAE’s tourism sector and aligning with the national visio
integrated tourism ecosystem.
Economic Impact: The campaign attracted significant investment, boosted growth in the tourism sector, and created new opportunities across the emirates.
Promotion of Local Agriculture: The campaign highlighted innovative agricultural projects, particularly those led by young Emirati entrepreneurs cultivating crops and trees previously consi
for the UAE climate.
Global Recognition: The campaign strengthened the UAE’s position as a leading global tourist destination and laid a solid foundation for the long-term sustainability and growth of the nation
Overall, the “World’s Coolest Winter” campaign was a resounding success, demonstrating the UAE’s commitment to sustainable tourism development and its ability to attract both domestic and
visitors.
Source: ArabianBusiness

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