Page 913 - MOE ENGLISH PR REPORT - FEBRUARY 2025 Part 1

2/24/25, 4:37 PM ‘World’s Coolest Winter’ campaign successfully concludes its 5th edition - Middle East News 247

‘World’s Coolest Winter’ campaign successfully

concludes its 5th edition

By News Desk 1 07/02/2025

The Ministry of Economy announced the conclusion of the fifth edition of the ‘World’s Coolest Winter’
campaign, which ran for six weeks from December 16, 2024, under the theme ‘Green Tourism’. The
campaign was launched in collaboration between the Ministry of Economy, the National Agricultural Center,

and local tourism authorities from across the UAE.

The campaign achieved remarkable success in promoting innovative tourism concepts that enhance diversity

in the sector, in line with the national vision to develop an integrated tourism ecosystem based on global best
practices. By encouraging green tourism, agritourism, and sustainable ecotourism, it contributed to fostering
a dynamic tourism market, attracting investments and driving the sector’s growth.

Expanding the horizons of tourism

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