Page 916 - MOE ENGLISH PR REPORT - FEBRUARY 2025 Part 1

2/24/25, 4:37 PM ‘World’s Coolest Winter’ campaign successfully concludes its 5th edition recording AED 1.9 billion in hotel revenues - Middle East B…
‘World’s Coolest Winter’ campaign

successfully concludes its 5th edition

recording AED 1.9 billion in hotel

revenues

February 7, 2025 17

Through its five editions, the campaign reached over 1.2 billion people globally, solidifying the
UAE’s position as a leading global tourism destination.

Advertise here.

United Arab Emirates, Abu Dhabi – February, 2025: The Ministry of Economy announced the
conclusion of the fifth edition of the ‘World’s Coolest Winter’ campaign, which ran for six weeks

from December 16, 2024, under the theme ‘Green Tourism’. The campaign was launched in
collaboration between the Ministry of Economy, the National Agricultural Center, and local

tourism authorities from across the UAE.

The campaign achieved remarkable success in promoting innovative tourism concepts that

enhance diversity in the sector, in line with the national vision to develop an integrated tourism
ecosystem based on global best practices. By encouraging green tourism, agritourism, and

sustainable ecotourism, it contributed to fostering a dynamic tourism market, attracting
investments and driving the sector’s growth.

Expanding the horizons of tourism:

H.E. Abdulla bin Touq Al Marri, Minister of Economy and Chairman of the Emirates Tourism

Council, emphasized that the fifth edition of the ‘World’s Coolest Winter’ campaign, under the
theme ‘Green Tourism,’ successfully unlocked new opportunities by promoting the UAE’s diverse

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